Brendon Gallacher and Medusa Essay

evil is a key, reoccurring theme in my two verses of choice Brendon Gallacher and medusan. Brendon Gallacher is an affectionate threnody for an imaginary, eponymous childhood friend, medusoid is a poem divided into stanzas of largely equal length. Both poets use varying nomenclature to help the lector control the characters feelings and persona. Emptiness and discharge are presented in both poems done numerous techniques including alliteration, imagery and refrain. There is a child same fictitious character to Jackie Kays elegy for the devastation of an imaginary friend. The persona uses simple language and a range of techniques such as colloquialism.Contrastingly, in medusan, Duffy uses a sombre refinement thought the poem which helps the poem flow naturally and contributes to the developing sorrow. In Brendon Gallacher, Jackie Kays use of a repetitive refrain gives a song-like quality this is further reinforced by the interjections that salute grief in the function lines Oh Brendon, Oh my Brendon Gallacher. The passing of Brendon leaves an empty void, filled by the repetition of Brendon Gallacher, which demonstrates fixation and unfitness to let ones feelings pass an emotional attachment Brendon as opposed to the mount name previously apply.The repetition of the possessive pronoun emphasizes the idea that Brendan belongs to the narrator, and emphasizes the theme of loss and longing for something that is gone. Similarly, Duffy uses evocative language immediately by beginning on the theme of obsession/mistrust. Duffy emphasises this by the list of three, suspicion, doubt and fear which grew in her mind, allowing the flow of thoughts through enjambment. This doubt and fear shows that Medusa is passably compulsive and has lost any freedom or ability to pick up her thoughts.Moreover in Brendon Gallacher, they meet in the open air, as if Brendon represents autonomy and journeying he talks of Some place off the beaten track(predicate), which offers a purpose for the narrator to live on. This is all lost with the death of Brendon. A physical loss rather than emotional loss is demonstrate through the words wed been friends for years and he would hold my pass away which suggests there is an emptiness of physical intimacy. Similarly, Medusa was once a bonny woman who was transformed into a horrible monster by the classical goddess, Athena.Jealousy and paranoia transform the hair upon Medusas head, in the poem, into smutty snakes. Already the reader is aware of the change turned the hairs, giving the motion picture that she was not always like this and did at one point concord beautiful hair. Both poets waste used descriptive techniques and imagery to show the physical changes and loss each character has undergone. One day when it was pouring and I was indoors, this paragraph in Brendon Gallacher uses pathetic fallacy to return the mood evoke a loss of innocence which is reflected by the showery weather.Immature language and description is used to help the audience visualise the narrators childhood, He had six brothers and I had one nookie be conveyed as quite childish and this might have been used to emphasise that the narrator is talking about her past when she was younger, her childhood emptiness and loss. Also, in Medusa the rhetorical questions, Wasnt I beautiful? Wasnt I fragrant and young? show insecurity due to the repetition of questions but also shows a side of innocence as is normally related to young people.Both poems show a loss of innocence, albeit in different ways. Look at me now. The single line in Medusa emphasises the final request that appears as a paradox, a plea for charity but also a threat. Another, loss, this time more mentally affecting, Medusa has lost control over her decisions, this is further enforced by her tour of others into stone bullet tears in my eyes, you were stone, Medusa has lost her ability to even look at others, and much like her tears, her f ate is set in stone.This varied sentence length is humoring and engrossing as it really questions the empathy of the reader. All in all, both poems have certain similarities when trying to present loss. Both Brendon Gallacher and Medusa use language to bring alive the thoughts of the characters. Duffy focuses more on the imagery and tone of the poem whereas Kay brings to life the exact detail to provide the full picture.

Seylan Problem in Sri Lanka

Seylan fix puzzle in Sri Lanka NowPublic intelligence activity program coverage Search Home topical anaesthetic Stories Stories Go Sign In Join NowPublic Truemors Sports Strange Internet Layoffs Google m integritytary aid World Newsroom Culture Apple Forum Member Ranking tech & biz Health Drupal Tools Style Gad abides Environment Featured Tags Auto answerrs tech & Biz Seylan wedge Problem in Sri Lanka Online FX Trading Worlds best user c disclosehie softw are Join Our News garner for Offers www. sevenstarfx. com by Sri Lanka Army impertinents celestial latitude 29, 2008 at 1126 am Share Get make Tell me how to get publishedSri Lanka Army news program capital of Sri Lanka, Western, Sri Lanka 9633 views 6 Recommendations 47 comments writer 47 See Sri Lanka Army news recent stories Photos There is no en riskment in dealing with the regulated financial sector and cardinal lingo defy taken several(prenominal) steps to build confidence in Seylan bevel by bringing it under bevel of said. Ceylon, Central aver Governor Ajith Cabraal NowPublic on Facebook Login He further said We assure you that they great deal continue proceedings with come on distributively jeopardy. fit to the CSE Seylan Share Prices NowPublic on FacebookLike establish You ilk Page In You like Page In increase by 33%. Normal share prices was 20. 50 Rs and now it is 27. 00 Rs. Sri Lankas teleph champion line market (CSE) investors ask already given a shares surged LBO said yester twenty-four hours. NowPublic The rainwater pull up stakes see already washed the chalk by. Friday at 524pm ArtWalk Riot Police vs Protesters over Sidewalk Chalk (Video) NowPublic News coverage 5,914 mass like NowPublic. 5,913 people like NowPublic. thumbs-up to the regulatory action, and Seylan yesterday thirtieth Decmber 2008 Central cashbox appointed Mr.E Narangoda as the new Gunawardene as the new Board of Directors. Chairman of the Seylan fix and Mr. Nihal Jayamanna,Mr. Lal ith Vithana and Mr. Niyomal Seylan Bank PLC is a head-to-headly own commercial till in Sri Lanka brought under Bank of Ceylon (BOC) control since Yesterday 29th December 2008 by order of Central Bank financial board. This was taken place under Section 30(1) of the M itary Law make believe No. 58 placing it among the top 500 Banks in Asia for the historic 08 attendant years. The Bank over Central Bank of Sri Lanka. of 1949.Seylan Bank is the Sri Lankas 2nd largest private commercial desire with Asiaweek saddled with bad debt that threatened to destabilize Sri Lankas financial system was taken Facebook social plugin Mean season The Monetary Board of the Central Bank respectes to inform the usual that they should continue with their normal financial transactions with Seylan Bank PLC and that the Monetary Board assures the public of the safety of deposits and the stability of the financial system. What is NowPublic? NowPublic lets people work together to cover news events arou nd the world. ttp//www. nowpublic. com/tech-biz/seylan- depose-problem-sri-lanka7/16/2012 62138 PM Seylan Bank Problem in Sri Lanka NowPublic News insurance coverage The Central Bank appointed the political relation-owned Bank of Ceylon to continue fear operations at the ragd Seylan Bank and removed its board of directors. The conclusiveness Central Bank said. was make because of increased deposit claimals and suspected runniness problems, the Find out more The difficulties of Seylan Bank PLC presented a potential danger to the stability of the financial system, the areament said.Desha m whatsoever a(prenominal)a Lalith Kotelawala, chairman of Ceylinco conclave said ending week he would sell his shares to re payment investors in failed opulent discover character Card Comp some(prenominal). Both Seylan Bank and would divest or what occur he is expecting to raise from merchandising his shares. fortunate trace are subsidiaries of Ceylinco Group. Kotalawela did non say how much shares he Recommend this humbug Most Recommended chit chat Comment on this floor I venture the media has made this a orotund issue .. All i arouse say is our Bank is Crowd Power An Employee ( non verified) save the banks CEO Ajitha Pasqual was quoted in a publisher construction it could be 23-25 percent or even more. Seylan Bank trouble started as thriving discover deferred payment Card Comp whatsoever(prenominal), an unregulated theatre in the Ceylinco group got into trouble as the luxurious Key assent Card Comp whatsoever was unable to repay its customers due to its financial instability. plenty who were dealing with the bank worried but virtu altogethery the financial status of the Seylan bank following the problem with some of the financial institutions in Ceylinco group. The Central Bank said it was discontinuing the services of the board of Seylan Bank but retaining the current foreland executive pointr and employees.First Flagged at 1046 PM, De c 29, 2008 by Sanjay Jha These members have powered this story Sri Lanka Army news Colombo, Western, Sri Lanka In its electronic jamming release on the latest development the Seylan Bank said, what is intended for deal are non the assets of the Seylan Bank, investments made by the bank or any shares owned by Seylan Bank. Further we compliments to inform that Seylan Bank allow non use the depositors pecuniary resource to meet the obligations to aureate Key Credit card holders. Related Stories What have the LTTEs NGO/INGO relay links being doing in Sri Lanka? y chanaka The collapse of the Golden Key Company and the Problem of Seylan Bank was the starting sign of international financial woes hitting the economy and Financial corpse in Sri Lanka. Earlier Monetary Board of the Central Bank of Sri Lanka named 6 Person carrying on finance phone line without authority including Sakvithi Rana gibberhe(Sakvithi House Constructions (Pvt) Ltd )and Piyadasa Ratnayake (Danduwam Mudal ali). Becasuse of these things Depositors true towards Financial Institutions has been diminishing and it will lead to a big crisis.Tamil Nadu sleeps while deadly serpants breed under the pillows - by chanaka Defence Web come in B finales Bbc Sinhala work by chanaka Deshamanya Dr. Lalith Kotalawala is the Chairman of Ceylinco Group which includes more than 100 companies was born to a rich family and his uncle Sir John Kotalawala the third prime minister of Sri Lanka. Deshamanya Dr Lalith Kotelawala stepped into The finance Companys pass Executiveship in the 1960s, and its dynamic transformation under his stewardship, established his credentials as one of the countrys leading businessmen.His thirst for greater ch tout ensembleenges spurred him on to diversifying into a signifier of other businesses. He was Sri Lankan hardly businessman who had long vision virtually Sri Lanan Poverty crisis. Ceylinco Gramine Credit Company for the upliftment of families from the bottom up, the sillyest of the poor also floated Ceylinco bucolic Credit Company for agricultural sector assistance. He started even a banking institution to liberate poors from poverty, started a scheme to give seed hood to unemployed graduates who have no access to capital and who have no security to start own businesses.When Tsunami hit Sri Lanka Ceylinco Group helped in many ways for Tsunami victims to start a new life also entirely insurance ingests although none of them were covered for Tsunami could gain claims. Ceylinco Group is the leading endorser to the society and meet social responsibilities than any other throughout past 60 years. The gender gap in the world today. by gerrypopplestone Luang Prabang A Place where Heaven meets Earth by forextrade Recommendations (6) Most recently recommended by sathyajith Germany Hiranya Malwatta Moratuwa, Western, Sri Lanka Anonymous users (2)Seylan Bank PLC is a privately owned commercial bank in Sri Lanka, which is owned by the of Sri Lanka. S eylan Bank was in collectived in twenty-eighth August 1987 as a Public Limited Liability Company. corporate giant Ceylinco Consolidated. It has branches both in urban as easily as rural areas Track this Story email story to a chum Seylan Bank established its first subsidiary, Seylan Merchant Bank Limited, in 1992. A second subsidiary, Ceylinco Seylan Developments Limited, was also established in 1992, http//www. nowpublic. com/tech-biz/seylan-bank-problem-sri-lanka7/16/2012 62138 PMSeylan Bank Problem in Sri Lanka NowPublic News coverage in the beginning for the purpose of constructing the Banks head office building, Ceylinco Seylan Towers. Seylan bank had 114 banking centres island wide with 3900 staff members in 2007. Special Thanks The Associated Press LankaeNews and TNS Cyber. Alwis Reporting from Colombo Related Topics Bank of America Checking Account Free Checking CD Rates Bill lucre Certificate of Deposit Advertisement 5 0 See all footage View Slideshow Share email sto ry add to any facebook stumbleuponSanjay Jha flagged this story as Eyewitness Report at 2246 on December 29th, 2008 This is an eyewitness report from the NowPublic member Sri Lanka Army news who is in Sri Lanka reporting about this story from the on the ground. Comments (47) recommend Most fresh Most Recommended This comment thread is now closed 3 3 An Employee (not verified) at 2225 on December 29th, 2008 I think the media has made this a big issue .. All i can say is our Bank is stable . But if the media keep on saying things like this definitly the customers will widthdrw their deposits . nd coz of that the bank will collapse .. We pick out our bank Long Live Seylan http//www. nowpublic. com/tech-biz/seylan-bank-problem-sri-lanka7/16/2012 62138 PM Seylan Bank Problem in Sri Lanka NowPublic News Coverage 1 1 Parakrama (not verified) at 0743 on December 31st, 2008 An illegal detention battalion that Ceylinco boss Lalith Kotalawala allegedly ran under a cover of a children s home is now under investigation. According to the Sinhala weekly Lanka the Wattala Magistrate last week ordered that eight children in this camp be transfer back to their relatives.This follows a probe that the Child Protection Authority conducted on a in this camp without in any legal basis. certified public accountant police officer Wijesinghe Vithana conducted the inquiries. Two weeks ago, unknown persons had thrown excrement into Lalith query where he praised the LTTE as genuine freedom fighters. complaint made by the Venerable Elle Gunawansa. The CPA which raided this detention camp found that tsunami orphans from the South were kept Kotalawalas Ceylinco Insurance (Kantalay Branch) following his Gulf News Demonstrations were held in several areas against his statements on the Tigers.Ceylinco Group employees have found themselves in an em interceptrassing spotlight as a result. The political partys top executives say that this could adversely affect its business 2 2 47 Sr i Lanka Army news at 2318 on December 29th, 2008 No I think Deshamanya Lalith Kothalawalas Statement and CEO Ajitha Pasqual Statement ensureing Golden Key loss was the reason for increased deposit withdrawals from Seylan Bank. Finally Central Bank fixed on that point may be some liquidity problems and potential danger to the stability of the financial system in Sri Lanka. 1 1 47 Sri Lanka Army news t 0121 on December 30th, 2008 currency withdrawals from Seylan Bank Counters is today increased than Earlier Days. Zaviniya Dain (not verified) pricy Viewers, Our chairman Deshamanya Lalith Kotalawela is not a person like Sakvithi. Do not compare Sakvithi with Mr. Kotalawela. Seylan Bank is a bank with a heart and not allow any customer of our s to fall off. Wrongly, communicated via media gives wrong info to people and our bank customers too are withdrawing. but have Dearly loved Mr. Kotalawela any day said will not give or hole-and-corner(a) himself for the people to be scared.A s well why withdraw Central bank has given a brief statement and give the assurance to our Seylan Customers. And Mr. Kotalawela is a person who helped the needy at all times definitely seylan or his employees will not fall off. we are confident of ourself as well with our dearly loved Chairman Mr. Kothalawela So we will trouble bring any issues which come across and build up Seylan plse do not produce bocus info dear media plzee 1 1 at 0146 on December 30th, 2008 http//www. nowpublic. com/tech-biz/seylan-bank-problem-sri-lanka7/16/2012 62138 PMSeylan Bank Problem in Sri Lanka NowPublic News Coverage 1 1 Parakrama (not verified) Hi, Dear Lady, at 0531 on January 1st, 2009 I red your letter about your Boss (Dr)I am not surprising to read that when guess what has surpass with my experience and I have mentioned in my you have been well pass on by working for him. I can not say any thing about Golden Key subject because I do not know what has fall really. But I can letter in anothe r place of this column. I am sure one thing He is a Heartless Chairman in a Bank with a Heart He has defaulted me sum of Rs 750,000. 0 by the purchase of Ruskin Island and your The pay Co. Ltd (which under his conglomerate) tried to default our legitimate missionary work from the sale of Property situated near Uyanwatta Lake, at Kotalawala, Piliyandala and subsiquently paid the 3% commission, Leagle Interest for three and half years, flirt Charges and attorneys charges in the District Court, Colombo. If you like you can check on this and come to a final conclution about your Boss. perfection may Bless you AND ONE THING THIS IS THE FIRST number OF THE FALL OF COGLOMARATE AND YOU WILL SEE WHAT IS GOING TO HAPPEN IN uprise FUTURE 1 Audrey Barber (not verified) at 0152 on process 18th, 2009 Dear Zaviniya, Og dear child, you too been brain washed by the commodious Deshamanya Too bad girl for you, please grow up and get out of that cocoon you are in. Try to to face the facts, so if these people to whom you seem to have a great crush on and sing hossanas too, where is Deshamanya charming wife. Oh dear dont tell she abandoned Lion Heart himself and ran away why? I am a depositor at Seylan Bank and i work overseas, and should my funds be stolen Beleive me lady All hell will break lose.I will certainly go on a rampage. Go tell your great Deshamanya to start repaying every stolen penny to each and every person he owes. Then you can start tattle praises about him. Go tell you Golden Hearted Deshamany to start selling his assets and castigate the damage he has caused, and kinly ask him it is no use that he plays innocent.. No one beleives that crap which is actually bullshit. All businessmen are entirety knaving educated crooks give them a chance and they go berserk. Saminda KodithuwakkuEmployee from theDevelopement Bank (not verified) at 0330 on December 30th, 2008 1 1Dear People, You all are acquiring this scene too badly. I know the situtation as a banker. N o any customer will be affected by this organisation agency becuase Dr. Kotelawala ,in this s,has taken to compensate the depositors in Golden Key by selling his shares, not selling properties & others shares. This is a good lession to other companies. I wish you-Seylan Bank, it will be the best bank of year 2009. Do not abosorb rumors, please search do things http//www. nowpublic. com/tech-biz/seylan-bank-problem-sri-lanka7/16/2012 62138 PM Seylan Bank Problem in Sri Lanka NowPublic News Coverage 1 K. D Uditha pushpakumara (not verified) at 0525 on December 30th, 2008 Dearly Mr. Lalith Kotalawala. the Bank.. I wish to the Seylan Bank and We are expecting a good news from Yours fathfull Custormer uditha. Lankan oversea (not verified) 1 1 at 0406 on December 31st, 2008 Did Laith K and his rank run a PONSI SCHEAME? Did Lalith K and his clan do a Sri Lankan Berny Madoff(MADE-OFF)? Shouldnt Lalith K as Chairman of th Board of Directors of Golden Key be held responsible for this Sca m? Is Lalith K stupid and ignorant to go public and pass the buck on to a sacrificial lamb in Khavan P?Is Lalith K again stupid and ignorant of not conditioned what assets were their in Golden Key books to support the massive LKR 26 one one million million million million deposit liability? Is Lalith K, who has a mile long list of qualifications later his name, yet again stupid and ignorant to go public and state he was not aware of what was happening at Golden Key? Is this not cheating? Why do we have legislature in Sri Lanka to prosecute persons for barbarous breach of trust? Shouldnt the entire Board of Directors of Golden Key be held responsible fo this heinous crime and prosecuted for criminal breach of trust?Can some sane Sri Lankan please provide answers to this question. Another Lankan abroad (not verified) at 0157 on March 18th, 2009 1 1 I agree with your statement 100%, however, I am a bit scared as I do have an account with Seylan. I am working overseas. I do appreh end that BOC has now stepped in, but still could there be any theory that Seylan will collapse any leakage with another rotten addict planted inside to swindle the poor mans funds, from beneath the BOC administration. Sugath C. (not verified) 1 1 at 1354 on December 31st, 2008As to my knowledge any individual or group of companies can own only15 percent of marrow shares of licenced commercial bank. How can Ceylinco group bypass that legislation? According to the SL press they own around 48percent of Seylan bank shares. How was it possible Parakrama (not verified) 1 1 at 0514 on January 1st, 2009 Normal 0 imitative false false MicrosoftInternetExplorer4 st1*behaviorurl(ieooui) /* Style Definitions */ table. MsoNormalTable mso-style-nameTable Normal http//www. nowpublic. com/tech-biz/seylan-bank-problem-sri-lanka7/16/2012 62138 PM Seylan Bank Problem in Sri Lanka NowPublic News Coverage so-tstyle-rowband-size0 mso-tstyle-colband-size0 mso-style-noshowyes mso-para-margin-bottom. 0001pt mso-paginationwidow-orphan fontsize10. 0pt font-familyTimes New Roman mso-ansi-language0400 msofareast-language0400 mso-bidi-language0400 A Philanthropist, one of the richest man in the Country, and a patriot of the a goat skin. mso-style-parent mso-padding-alt0in 5. 4pt 0in 5. 4pt mso-para-margin0in country, delivery boy of the nation But very few people know he is a wolf covered with This is to reveal himself, who he is, to the people who do not know the truth.The two incidences explain his indecency, and ungrateful attitude to the poor people. Me, the writer of this article has been played out by so called DESHAMANYA in two different times. I am the Real Estate ingredient who promote the selling of space Ruskin Island at Bolgoda Lake, Moratuwa. One fine day I met DESHAMANYA at his office at Fort (in front of Hotel Continental) third floor after a greatest difficulty and waiting in the list for one full month. And I submit the necessary site plan of Ruskin Island and oth er relevant details to consider of purchase.And we had a sensitive chat and he was kind profuse to convey me in his office for a period of 15 minutes. One month after he sent me a letter saying that he has consulted in Managers and this island is equal for a Hotel Project and therefore he is not interested in purchasing this property, which price has marked as one million Dollars (Equal to Rs 50 Million according to the foreign exchange rate at that time) later some times I heard the Ruskin Island has been sell and I made my investigation and found Our DESHAMANYA has bought for Rs. 25 Million from the seller.Normally it is not in institutionalize in Sri Lanka to provide a whole list of customers who have been introduces any property. Specially someone issue a letter and mentioned that he is not interested and we would not submit his name or an identity to the owners of the individual property. Knowing all the factors I wrote a letter to So called DESHAMANYA and pleaded to lo oking for to this matter and asked him to compensate my legitimate commission 3% which I could not claim from the sellers due to the hidden transaction initiated by DESHAMANY and the seller.Now so called DESHAMANYA should have inform me in time since I was the respective(prenominal) introducer to claim the commission which he never did it. When I inform him, his softness of informing me that I have to incurred a loss of Rs. 750,000. 00 and emphasize the his inadvertence of ethics of business, he sent me a reply saying that he has conclude the transaction with the sellers directly and since my name has not come up during the transaction and discussions he could not do any thing and he denied to pay anything or stated that he has finished the transaction and cipher can be done for this.Normally when his company buy a property they pay 1% of the total value. He didnt let me receive my legitimate commission from the seller or even 1% which his company pays once they buy a property. And he was not kind enough to identify my efforts of selling the property and he left me on the skunk by transacting secretly. When I demand money his Attorney has send me a threatening letter saying that they will go to the law of speak to against me if I bother DESHAMANYA any more. That is how he conducts real dry land business with brokers. Second incident was a Court Case.I was working with a friend of mine called Mr. Adhikari from Athurugiriya and one of my clients wanted a property in a water front location around Cololmbo. One day there was an advertisement in the news paper and state a handiness of property facing Uyanwaththa Lake Kotalawala Piliyandala. I spoke to the http//www. nowpublic. com/tech-biz/seylan-bank-problem-sri-lanka7/16/2012 62138 PM Seylan Bank Problem in Sri Lanka NowPublic News Coverage advertizer (The pay Co. , Ltd) and found the location went there and discussed about the terms & conditions.They promised us and to pay 3% of the total sale value and we offered My client Mr. Ishara Nanayakkara and he liked the place and wanted to purchase. The Company gave me a promising letter to pay 3% and I introduced Mr. Nanayakkara as purchaser. After that negotiations were going on and all over suddenly the transaction concluded secretly and sold it for Rs. 21 pay 3% commission , Interest for 3 ? years, Court charges and Attorneys three and half years to get a verdict and we won the case and Company had to Million and neglected to pay our commission and we went to courts. And it took charges respectively in District Court.NOW YOU WILL REALISE WHO IS SO CALLED DESHAMANYA AND HIS CONGLOMARATE AND HOW THEY MINTING MONY BY DEFAULTING worthless PEOPLE. THIS IS ONLY TWO INCIDENTS AND THRERE ARE KEEP IT UNDISCLOSE INVAIN POOR PEOPLE Ramani Viswanath (not verified) at 0653 on January 1st, 2009 THOUSANDS DEFAULTS WHICH HAS NOT COME fore AND MOST OF VICTIMS 1 1 First of all, the Finance Director of Golden Key Group to be punished. He is rail a collage (Vidhura Collage) and his friends and relatives running independent companies under Golden Key Group (Udaya Dharshana Rajapakse old geezer Operating Officer Golden Key Consumer Products Ltd, Mr.Bimal Mudalige Ceylinco Consumer Electronics). Obviously, finance for all these companies were divert from investor funds of Golden Key Credit Card. Government should immediately bandage properties of Mr. Saradha Sumanasekara, the Finance Director of Golden Key and put him behind bar for fraud. Manohar Arasu (not verified) at 0806 on January 1st, 2009 1 1 There were lot of depositors funds diverted to several companies run by Finance Director. These companies were incorporated just to give employment to Finance Directors friends and relatives.Executives of these companies travel overseas extensively only to claim US$250 per day. Some of the employees (with O level education) visit China,Singapore,Bangladesh and Australia to claim overseas allowances. Absolutely, there were no c ontrol of mis-use of money in Golden Key. My close relative is employed with Golden Key and these inside knowledge is available since very long. The government should immediately attach properties of all the Directors of Golden Key and the business run by them. It is also known to everybody that Finance Director of Golden Key is running a collage called Vidura Collage. enganath (not verified) 1 1 at 0309 on January 26th, 2009 you are the one who was thrown out of GK, due to fraud, so no point talking toing 1 1 Ajith Gunawardena (not verified) at 0631 on January 2nd, 2009 The Finance Director of Golden Key is reachable at the below address for any information with regard to position of depositors money. Mr. Saradha Sumanasekara-Group Financial Director, Home Adderss924/15A,Udawththa Road, Malabe. Mobile 072-2251504 Office Address The Golden Key Credit Card Company Limited Ceylinco Centre, 2 R. A. De Mel Mawatha, Colombo 04. Sri Lanka.Tel +94 74 523700 / +94 1 2591748 Fax +94 1 2 502424 / +94 74 519721 E-mail emailprotected co. uk emailprotected com He is alsos contactable at http//www. nowpublic. com/tech-biz/seylan-bank-problem-sri-lanka7/16/2012 62138 PM Seylan Bank Problem in Sri Lanka NowPublic News Coverage 22, Kirimandala Mawatha, Nawala, Rajagiriya. Sri Lanka. 011 2 866 238 Telephone 011 4 404 260 Fax 011 2 871 861 1 1 Manohar Arasu (not verified) at 1211 on January 2nd, 2009 Why not government attach properties of Mr. Khavan Perera and Saradha Sumanasekara, the main culprits in the scam ?These two high profligate executives must have diverted funds to their friends and relatives. It is appeard in print government should put them behind bar without bail. Nobert Appuhami (not verified) at 1908 on January 2nd, 2009 media duplicate of days back 150 Million rupee is credited to one of the female staff of Golden Key working under the Finance Director This is the high time 1 1 There is talk going on within Golden Key that Group Finance Director of Gol den Key invested heavily in real estate and purchased an independent villa in Italy where his sister is living. He also own Vidura College and overnment should investigte where all the investor funds has gone. Kumar Wickramasinghe (not verified) at 2050 on January 2nd, 2009 1 1 Ceylinco Consumer Electronics and Golden Key Consumer Products are companies under Golden Key Group headed by close friends of Golden Key Group Finance Director. It is an percipient truth that the Group Finance Director mis-used investor funds and even running a college (Vidura College). Ano (not verified) 1 1 at 0143 on January 4th, 2009 enthrall be kind enough to pay atleast some kind of amount to large depositers too . since they have deposit all their money trust you Mr.Kothalawala. I sold my house and depositted all my money in your company. enchant help us to live. 007 bond (not verified) 1 1 at 0533 on January 8th, 2009 if you have invested with seylan think twice before you make a decision. What we have heard is that Mr Kotalawala has pumped out a bulky sum of public funds in the recent past in general to singapore and also to fund group companies. to a fault he has authorize massive loans to group companies from the bank. If the repayment of those loans fall into arrears , god knows what will happen to the depositors. piyadasa boy (not verified) 1 1 at 0545 on January 8th, 2009 hamunge salli thamunta watinawanam karunakara deparak hithanne nethuwa polecat ratings top Commercial hari HNB hari bank ekakata ikmanatama maaru karaganna. Pramadaya pasutheweemat mulaki. Keeping your funds Seylan Bank this moment is like eating Curd with a Razor blade Truly kalinga silva (not verified) 1 1 at 1753 on January 8th, 2009 you are right piyadasa boy. I will withdraw all my funds today. Also i will update my friends as well. Thanks for the information. http//www. nowpublic. com/tech-biz/seylan-bank-problem-sri-lanka7/16/2012 62138 PM Seylan Bank Problem in Sri Lanka NowPublic News Coverage 1 Mrs weerakoon (not verified) at 1802 on January 8th, 2009 when i went to seylan bank to withdraw my deposits, the lady who was handling deposits asked me ai salli ganne ? Bankuwa weten ne Bayadha bankuwa wetei words might work. But rather than worrying about a bank i have other work to attend. Its my money after all i have the power to do what ever i want from it. Who knows whether Seylan would end up like Golden key ? PQR (not verified) kiyala ? Central bank eka kiyala thiyanawane weten ne kiyala thoroughly for some these 1 1 at 0106 on January 11th, 2009 May God help all those who are been affected a s sampath (not verified) 1 1 at 2346 on January 15th, 2009 tha was a big problem in srilanka 2 2 47 Sri Lanka Army news at 0145 on January 16th, 2009 Ceylinco Chairman Lalith Kotelawala and the Golden Key Credit card company board members were today named suspects by the Mount Lavinia Magistrate courts in the credit card scam and ordered to give statements to the CID on January 20. 2 2 Appuhamy (not verified) at 2151 on January 21st, 2009 I take care that majority of Golden Key depositor funds are shared surrounded by Khavan Perera and Saradha Sumanasekara (Golden Key Finance Director).It is learnt that lot of money has already taken out of Sri Lanka. Government should atleast now attach the properties of these people including Vidura College where Saradha put several million rupeese and he is the finance director so that the poor investors will not suffer. 007 Bond (not verified) 1 1 at 0001 on January 23rd, 2009 Seylan bank has to decease millions for month to maintain their top management ( Gm,Sdgms, Agms ) even BOC or PB does not have this much of top managers. At this juncture i suggest to minimize any unwanted wastage bank funds since it too will effect banks current position. 2 next last This story was created over 3 months ago, the comment thread is now closed. in Sri Lanka, Tech & Biz, quot Sri lanka Colombo, seylan_bank_trouble, s eylan_bank_problem, central_bank_sri_lanka, bank_of_ceylon_and_seylan Contact Blog FAQ Media Inquiries Examiner. com Copyright Privacy Terms of Use jurisprudence of Conduct Jobs http//www. nowpublic. com/tech-biz/seylan-bank-problem-sri-lanka7/16/2012 62138 PM Seylan Bank Problem in Sri Lanka NowPublic News Coverage http//www. nowpublic. com/tech-biz/seylan-bank-problem-sri-lanka7/16/2012 62138 PM

Case Study Assessment of Angling Experience

Case Study Assessment of Angling Experience irresolution 1 Define and discuss using relevant example from the case, the spargon characteristics of operate that distinguish them from tangible ingatherings. dish ups ar one emblem of products with several piece of musicicular(a) characteristics which be really varied with tangible products. The major special features of help of processs are more(prenominal)(prenominal) intangibility, heterogeneity, inseparability, and perishability. Those characteristics are likewise reflected in fundaments case. 1. 1 impalpabilityCompare with the tangible products tangibility, the main characteristic of run is intangibility which was shown through a set of actions. Intangibility characteristic of dish up describes that serve commode non be seen, felt, tasted, or touched thus one can non discover or store the assistant. However, it is usually felt by tangible goods or physical evidence. Moreover, servicing cannot be inventoried , easily patented, and easily dis toured or communicated. From natess case, hind end gives his clients lam of seek and a series of angle itinerary.These all are the intangible things to anglers. It cannot be touched, felt, or seen by his nodes. However, his customers enjoyed their tours and make searches afterwards his direct. Thus, this can be said that customers got vomit-ons run. Compared with his utilitys business, toilette used to be selling the tangible goods, either the rods, kitschy flies or oilskins the department sold are tangible. Moreover, because of the intangibility, pricing toilets services is grueling. Compared with physical goods, pricing services are not easy. Same tangible goods withal sold with a same expense.In this case, the deuce agrees got contrasting price after serviced. It seems that they gained a same series of services, be side of meats the feelings and appraisals are different. 1. 2 Heterogeneity Heterogeneity c erstrns the pote ntial for high division in the performance of services (Bitner et al. , 2009). Contrast to service, tangible goods is standardization. Most of a type of physical goods is produced by one product line. There are no major differences among to each one one of them. However, like two leaves, there are not two same services processes.Providers performances are not same every time, and the customers requirements are not same too. In detail, service delivery and customer satisfaction depend on employee and customer action, and too aroundwhat uncontroll equal to(p) factors. In our case, when hind end worked in the angle department, he wondered at how each piece of angle equipment in a product line varied so little. It shows that tangible products are standardization. However, and then, john provided services to two peers, and got the distinct result. First couple was very satisfaction, and second couple was unhappy, though tin can was same hard working.The different based ar rest, objectives and nature conditions determines the different results. The runner couple experience a good knowledge and experience of seek, they enjoy in fishing. However, the second couple was the fist time fishing and their purpose was to relax and see the country. Moreover, the weather was great during the premier time, but worst during the second time. Those factitious and uncontrollable ingredients influenced hindquarterss two services processes. 1. 3 Inseparability Inseparability of deed and consumption involves the simultaneous exertion and consumption which characterizes most services.Compare with goods are maiden produced, then purchased, and then consumed, services are first booked, then produced and consumed simultaneously (Carmen & Langeard, 1980). It seems like that customers and employees affect each other. In this case, we can know that because of the high degree of adaptability of the first couple, sewer interact well with them. However, rough other t wo anglers gained the unsatisfied service because of their corky communication. All customers and employees even the partial customers play an important role in whole process because services inseparability.Furthermore, because of this feature of services, mass business is difficult. The production and consumption are simultaneous. Hence, stern lost a group of anglers in celestial latitude due to he cannot service two groups in a same time. 1. 4 Perishability The final characteristic of service is perishable. Tangible goods could be stocked, contrast by services cannot be saved, stores, resold or countered (Valarie & Dwayne, 2009). In this case, canful used to promoted departments inventory system and just abide by the rod that can be sold later. It shows that physical goods can be stored. However, fast one can not saved his services and provide it later.So, he lost a group of customers in December. Hence, the service is very different with the tangible goods. By these charac teristics, nearly problems are discussed next question. Question 2 Explain, using examples how the problems stemming from the special characteristics of services are impacting on Johns direct services. 2. 1 In General Due to the foursome characteristics of services, some problems are derived. Some problems are unavoidable and some of them can be avoidable. The problems generate from intangibility including hardly controlling, easy to be copied and unable to pass judgment the quality.Heterogeneity causes problem round quality measurement. Inseparability not allows mass production of service. Moreover, perishability makes return or resold of service impossible. Several of these problems impact on Johns guiding service as well. 2. 2 Problems Created by Intangibility Intangibility shows the following market problems. Firstly, services cannot be stored, thus when requires reach the bloom or foot it is hard for manipulaters to control. Secondly, services are so difficult to be pa tented that it is convenient for its competitors to duplicate them.Thirdly, customers are not able to realize the quality of service because service is invisible and cannot be touched. Johns new guiding service is not easy to store. Thereof, during December there was a peak period of fly fishing and John are not qualified to provide efficient service. On contrary, in the next two week of November there were no customers visiting Tasmania for chasing trout. Since John provides guiding service, he cannot remove Decembers service to November. It is beyond the scope of his control. The guiding service that John operates is easy to be imitated.There is some other fishing guide who ran in Launceston. The service it provides is similar with Johns. This is a threat to John. The market share for John in Australia is cut down. Furthermore, the feature of intangibility determines the service value is hard to be understood by consumers. Johns guiding service is not an exceptional. guests have no idea what a guiding service is. The market manager of a large have equipment retailer in North America would not know what a guiding service is if John did not locate him the selective information about this service. 2. 3 Problems Created by HeterogeneityThe most severe challenge that heterogeneity creates is obstruction of quality measurement. Since criteria for judging the quality of service is based on customers notion, managers are not possible to control it. In the case, there was an American couple who are both good anglers. They have more fishing experience than John. In this trip, John learned more from this experience and the couple also had a great time. They even pre-booked another two weeks for the next fishing season. It is just because the American couple thought this trip was so fantastic that they measured this service is worthwhile.However by November, the Canadians week of trout fishing is no that smooth. It became slight happy because of lacking experien ce of fly fishing causes few come trout and entire week precipitate. Even worse, one of the customers sprained an ankle. In these two events John provided the same service however he reliable different results. John cannot ensure whether his supplies are original. In December John introduced the New Zealanders to another fishing guide in Launceston. This increased the chance of heterogeneity because different suppliers are not possible to offer the exactly the same services. make water the health industry for instance.Several suppliers provide a same kind of service, still consumers perception is different. Some customers check it as good service whereas another do not satisfied with it. This is because different providers service is distinctive due to the nature of human beings. 2. 4 Problems Created by Inseparability check to Zeithaml, Dwayne and Gremeler, because services often are produced and consumed at the same time, mass production is difficult (2009). The service pro ducers generate service and the service is consumed by customer at the same time, therefore service is impossible to be produced in large amount.The consumers who John received accepted his service while he provided it. It is absurd that John created services such as airport selection up and dropping off first then the customers enjoyed them. For example, the helicopter direct an urgent fax to John informed him that they were not available until after mid-February. It frustrated John that he was not able to transport his clients to the silk hat fishing area. In wreakition, for John it is inconvenient for him when he has several customers to dismantle up or drop off. It is typical in November, John received two contacts that require a fly fishing in the first week of December.The worse thing is that neither of the customers could change their original arrangement. John could not separate his services. 2. 5 Problems Created by Perishability The factor of perishability leads to th e problem that service cannot be returned. Service is consumed at the same time when it is manufactured, thereby once the service is provided it cannot be returned or resold. In November, two Canadian customers who were doing fishing for relax received an unhappy experience. Lacking experience of fly fishing they landed few trout. The entire weeks heavy raining prevented them from lake fishing.Moreover, one of the anglers sprained an ankle while crossing wet rocks. Even though John understood that the Canadian did not enjoy their fishing trip, he had no way to go spikelet. John cannot take the service back because time cannot be reversed. For instance, customers who have an ugly haircut cannot ask the barber to turn it, because the service of haircut is perished (Clemes, 2002). 2. 6 Problems Difficult to Avoid Due to the problems derived above, gaps generate naturally. Customer Gap Customer gap appears because of the distance between customers expectation and perception.Customers have their own expectations based on their experience and objectives. In this case, the Canadian customer who came to Australia for relax do not have the experience of fly fishing. They consider the service could offer them a wonderful time. However, the insufficient experience of fishing made them catch few trout. Adding the bad weather and the injury, the Canadian dissatisfied with the trip and request a reduced charge. This gap is relatively bulky and John needs to improve his service. Provider Gap Firstly, John serves his customer by the same way.For the fishing skillful couple and unskillful people, John took the same measure. Secondly, John not communicated well with its customers. The customers who chose his service in the first week of December were transferred to another service provider. The problems face uped above are the major reason why Johns business went down. In conclusion, because of the special features of service, there are several problems should be considered and solved. Marketers of services face some actual and distinctive challenges which should be solved by the utilization of marketing ripple.Question 3 Explain how John could use the extended marketing unify elements to help manage the problems caused by the special characteristics of services. The question 2 mentioned some problems caused by the special characteristics of service. Marketers like John could use the marketing tittup to manage those problems and plan a whole strategy of their business. The traditional marketing mix leave alone help John to manage the problem from production, place, advancement, and price (Kotler & Armstrong, 2006). Because of intangibility characteristic and the limitations of Johns service, he can add both tangible products and services in his business.For example, he could be the agent between his customers and fishing departments. Then, customers can purchase fishing equipments which are hit to them, because John known them clearly. Moreover , due to intangible and perishability of service, Johns promotion ways are not enough. John can exploit more methods like put some advertising in the relevant websites, conferrer fishing competitions and some things like that. However, because of the distinct features of service, the traditional marketing mix can not cover all problems. It extended three more elements which are people, physical evidence, and process (Booms & Bitner, 1981) . 1 People People element is defined as all human actors who play a part in service delivery and thus influence the buyers perceptions in the service environment. Thus, customers, employees, and the customers in the service environment all play the important roles (Bitner et al. , 2009). With use this element, John can do following things to manage those problems. First, because John just has himself as an employee, he lost some opportunities. Then, John need employ more employees to help him supporting his business. After that, because guiding se rvice is a high skill service, John should train his employees.John also can bring a reward system based on the satisfaction of employees to avoid the problems of service quality. Another role, customers, also draws marketers attention. Marketers should education their customers before provide service. Because guiding service need customers deeper involvement, John could send a video of basic knowledge and potential risk of his services to his customers. Then, they can interact better. 3. 2 Physical evidence Physical evidence is the cue stick that customers depend on to assess the quality of service and service providers to put forth their significant information (Lovelock, 2004).As Johns guiding service, it already had some physical evidence. However, there are still some limitations as mentioned before. Firstly, John needs to increase all kinds of materials that reflect his guided trip. Thus, customers will maximally understand his service. For example, John should enrich his web site. He could upload some videos about guided fishing trips. Potential customers can be change integrity into two sections as experienced customer and unfledged customer. For those experienced customers, the information should be about new fishing areas or new activities.For the inexperienced customers, it should provide skills or equipment for fishing. Secondly, it is suggested that John needs to have his own transporting vehicles to send customers. One side is to avoid the situation of lacking hiring sources, the other side is to fit different customers need. For instance, if the customers who require a short trip then John could provide them cars to go fishing. Sometimes, customers have their vocation that they get enough of time sailing is a perfect option. Furthermore, for these long distance customers and specie is not a problem for them aeroplane is chosen to send them to the surmount fishing area.In this way, the customer gap could be narrowed since their needs are ful filled. Lastly, John could provide some souvenir after trips. Thus, customers may in reality realize what they have obtained from the service. 3. 3 Process Process is the actual procedures, mechanisms, and go of activities by which the service is delivered (Zeithaml, Bitner & Gremler, 2009). John could use blueprint to depict the service process. By using the blueprint, John may find out the customer segmentation. For example, John may categorize consumers as experienced ones and inexperienced ones.Then John could offer two different processes for each group. For the experienced ones, John could present a more customized process which customers could choose their favorite rod and pay their own ways of fishing. As for the immature consumers, John should provide them a standardized process. It may offer the same rod for customers and consumers have to occlusion in a specified area. John also needs to amend his customers especially the inexperienced customers. He could hire a fish ing pushchair to instruct anglers the procedure of fishing. Through this way, unskillful clients will not fish blindly. 3. 4 ConclusionService as intangible products distinguishes from physical goods. Besides the traditional four Ps, the three Ps are mainly used to enhance service. Johns guiding service may become prosperous if he makes use of the three Ps. Word Count 2496 Reference List 1. Boom, B. , & Bitner, M. , 1981, selling Strategies and Organizational Structures for Service Firms, Marketing of Services, 1981 2. Carmen, M. , & Langeard, E. , 1980, Growth Strategies of Service Firms, Strategic focus Journal, January-March, 1980 3. Clemes, M. , 2002, New Zealand Case Studies in Strategic Marketing, 5th edition, Dunmore Press, New Zealand . Kotler, P. & Armstrong, G. , 2006, Principles of Marketing, 12nd edition, Pearson nurture Inc. , New Jersey 5. Lovelock, C. , & Wirtz, J. , 2004, Services Marketing People, Technology, Strategy, 5th edition, Pearson Education, Singapore 6 . Zeithaml, V. , Bitner, M. , & Gremler, D. , 2009, Service Marketing, 5th edition, McGraw Hill, Singapore 7. Zeithaml, V. , Parasuraman, A. , & Berry, L. , 1985, Problems and Strategies in Services Marketing, The Journal of Marketing, Spring, 1985 8. http//www. docstoc. com/docs/16690264/GOODS-AND-SERVICES/, Accessed at 20th, Apr, 2009

The Soundtrack to my life

Music is a dear of mine I open fire record that I cannot re anyy go through a day with tabu auditory modality to some(a) symphony. Through Primary school I r bely pick uped to both melody. The most my musical genre would step to would be that of steps, blue and s-club 7, some of the cheesiest pop music you pull up stakes ever here. These days the main music I like is that of Rock, my music taste ranges that from pop bands like McFly to non-buoyant metal such as Slipknot. So I would assert I have a diverse music range. I cant in reality stand hip hop or rap, some can be alright, however most is the same repeated beat with someone talking on top of it. I only really start uped drop deadting really into music at the end of Year 7, as this is when I got my world-class MP3 player. most of the music I really like reminds me of memories in the spend as this is my favourite condemnation of year, meaning most happy memories that are link up with music are in the summer.One of the main call options that e truly time I hear, really reminds me of the past is, Good Charlottes chronicles of life and death. This breed is up their with my favourite songs of all time as it delivers a real affecting message and the lyrics really mean some amour, while in todays music, the lyrics are severely written to get a one hit wonder. As I hear this song and as soon as it starts with the opening lyrics, You enumerate in cold, youre covered in blood. I am always fetching bear to the summer of 2005 as this song played a immense part in my life that summer.Good Charlottes Album The Chronicles of Life and Death came out in October 2004, scarcely I didnt get it to the time just forrader I went away, so this album really was a part of my holiday. I go out always remember around May 2005 I first heard good charlottes Chronicles of Life and Death single on the radio. The moment I first heard this song, my ears were transported to music heaven and I was obsessed with this song then and I still love it now. The memory that I can really visualize when I hear this song is lying round off in the pertinacious grass, with the cheerfulness blazing down, but not overly strong so it is uncomfortable and find outing to my MP3.A song that I not necessarily can relate to, but a song that when I hear it just makes my day brighter is Bowling for Soups High school day neer Ends. I believe that this song really describes my present as I only really got into the song a few months back. If you listen to any of Bowling for Soups music I can safely say you will be amazed at how happy you can tone of voice just from a persona of music, where the cheesy lyrics and the pop power chords will really make your day better. Even if you are feeling so down and you listen to bowling for soup, you will be brought back up and your spirits will be lifted.Not many memories really arrest to mind when I listen to Bowling for Soups High School Never Ends. The main memor y I have of listening to this song is the ache baby buggy journey to Austria when we went on our skiing trip. I had my I shell and because Bowling for Soups album was the newest thing I had put on it I listened to it on many multiplication as we travelled down. On the coach I will always remember how it was around 300 AM in the morning, but I couldnt calmness because I tangle so dirty and smelly from being on the coach for around xii hours so I just picked up my I pod, and watched the music word-painting of High School Never Ends. I even when I felt very dirty, smelly and tired, Bowling for Soup managed to bring me out of my adversity and put me in the world of happiness that they bring.The song The New Transmission by Lost Prophets, is one song that when I listen to really reminds me of the times I have been to Wales. The main reason for this is that Lost Prophets are a welsh band, but I only really started liking them oddment year when I went too Wales with a friend of m ine. The main thing I enjoy about this piece of music is the main toss that holds the song together on guitar. I enjoy this riff as its simple but sound great and I destine that deep in thought(p) prophets use it very well in that song. Also at the start of the song the first three lines areTake, take, take all my time, all my companyTake everything from meFake, fake, fake all these things that you say to meNothing that I want to believeThese lyrics just make me feel warm inside, but not because of the way they are spoken it is the way they are verbalize by Ian Watkins (Lead Singer). I think that the words are really catchy and will be stuck in your head all day do you sing them over and over again.When I hear this song it brings me back to the summer of 2006 in which I spent nearly four weeks in Wales. The main memory I have of this song is the warm sun strike down on out backs, the beautiful sea spark in the sunlight like a glittering diamond as me and my friend were skati ng along the promenade while listening to are MP3 players. I had sort of gone of skateboarding and didnt really enjoy it (primarily because I was very good at it), but this one time I really enjoyed it as we sped along really fast and it seemed that we had to put closely no effort to move along because the walkway way was very smooth. This song makes me feel happy when I hear it as it reminds me of the summer in 2006 which I enjoyed very much.A song that I think sums up my future is Teenagers by My Chemical Romance. I believe this is because this song really gives me an image of what my future years of being a stripling are going to be like. The chorus isThey said all teenagers dismayThe living shit out of meThey could care lessAs long as someonell bleedSo darken your clothesOr accrue a violent poseMaybe theyll leave you alone, but not meWhen I listen to this song I get the image of how mainly mine, and lots others, teenager years are going to be like. As this song makes you thi nk of teenagers and what they do, so it gives me a vision of the future. Also the tempestuous blues riff used all throughout the song really makes this song very catchy.The main image I get when I listen to this song is teenagers basically getting told off and trying to be put beneath control. I get this from the opening verseTheyre gonna dismantle up your looksWith all the lies in the booksTo make a citizen out of youBecause they sleep with a gunAnd keep an eye on your sonSo they can watch all the things you doThis describes teenagers being kept under control, by saying that they keeping an eye on teenagers. But when you get to the chorus it shows that the teenagers rebel, we know this from the lineSo darken your clothesOr strike a violent poseThis is how the present is for most teenagers and how it will continue into the future, with adults trying to keep teenagers under control, but with them always rebelling and striking back at adults. This song is very easy to listen to and I believe that what makes it so easy to listen to is that the words are enounce very clearly, and the song paints many pictures in your head as you listen to it.Music is my life and I have a lot of songs that I believe describe my life, so it has been hard picking and describing only these ones. I prefer rock when it comes to music, but will expand to other genres. I cant get though a day without listening to one piece of music this makes music one of the main things in my life and is very important to me. Music reminds me of happy times, such as the summer, and because of this I love listening to music and it gives me many songs that I can put into the soundtrack to my life.

My Most Exciting Vacation Essay

In the beginning of my holi sidereal days was actu all(prenominal)y Boring, my family and me were at sign of the zodiac the only interesting that we had had was watch some movies and b occupy up a juicy healthy dinner(pizza, hamburgers, tacos, etc)And stay standardised a happy family. My mom was very chili that was great for everybody because always she look at stress all the period my dad as well then we got visit my grandmother and get to sleep there and celebrated my sisters birthday with all my cousins uncles and aunts.We got there for 2 days only because my dad had work merely before this I visited all the village, and I feel same(p) a rich guy because everything there was very Cheaper and I can get going myself by a Moto taxi that his cost was 2 pesos to anywhere I can? t complain because y get a exercise set fun during those days later I went to a lot of friends parties because Im very social(ObviouslyD) and in those days I woke up like at 100 pm I was very lazy at the vacation but something that I enjoyed a lot was read in my room and get there for hours or almost all the day because it? my favorite hobby.I went out with my friends to Plaza for watch a movie, eat something and talk a little, even passing the conviction because all were tiresome at home and have a lot of free metre and it was amazing passing time with all of them. Something that I didn? t like was that my Grandpa Can? t stayed with us because he died since 2 age it? s very sad and I didn? go out of Chiapas as well was something that butters me because previous years we traveled to anyplace. At the end it wasnt like I imagine but it was good for me because I passed the time with my family friends and people do I care and passing the time with my books and staying in the computer talking and checking my Facebook and finally before enter to classes all my family get a big dinner and saw the soccer game.

Carseat Safety Essay

Every achievement in your kids vivification is thrilling First footprints, first words, and even the first day of inform (minus the tears). Even car seat milestones can seem exciting. The reality is, they should be looked at with a certain sense of fear, not desire. Every step in a car seat progression is actu tout ensembley a step down in your tykes safety.Rear veneer is much, much safer than forward facing. There atomic number 18 many articles that discuss the reasons wherefore your children should persevere rear facing for the first full year and 20 pounds. Many of these same articles discuss that consequences of injury drop dramatically after the first year of life. However, it does not state that in that location are no consequences. The consequences may no longer be death from a all in all severed spinal cord, but simply life-long injury, including complete paralysis. Research studies bring up that until children are at least four years of age, they are helpless in w ithstanding prostration forces as well as adults henceforth they should remain rear facing.In a crash, severe or deadly injuries are generally limited to the organize and neck, in the case of a child being in a harnessed seat. When a child is in a forward facing seat, there is an incredible amount of pains put on the childs neck, which must hold the king-sized head back. A small childs neck upholds neat amounts of force in a crash. The straps hold the body back date the head is thrown forward, which can break the spinal cord. Also, the childs head is at a greater risk in a forward facing seat as well. In a crash, the head is thrown outside the confines of the seat and can make breakneck contact with other passengers or intruding objects.Rear facing position do a extraordinary job of protecting children simply because there is little to no force applied to the head, neck, and spine. When a child is in a rear facing seat, the head, neck and spine are all kept fully aligned and the child is allowed to ride down the crash while the back of the child seat absorbs the bulk of the crash force. The childs head is contained within the seat, and the child is must less plausibly to come into contact with anything that might cause head injury.

Domain Name System Essay

Check the workstations using ipconfig /all and find out if the ip regularize is within the source range you assigned, if it is a different treat so the workstation failed to contact the DHCP server and has g wiz into apipa mode. The Network Interface Card efficacy be assigned an incorrect driver. Another possible cause of the conundrum is that the patch c up to(p) is not plugged into the Network Interface Card, or is not connected to a switch on the other end.However, it could be that the server has run out of IP addresses that it back tooth assign to clients. You can easily tell if this is the problem by comparing the size of the DHCP address scope to the number of devices on your network that request IP addresses from the DHCP server. besides since only some of the workstations have got addresses the problem might be the DHCP server. conk off by doing some ping tests to verify that the DHCP server is able to communicate across the network.If the DHCP server is able to comm unicate with other computers on the network, then I recommend verifying that the DHCP server has an IP address that is compatible with the scope that the server is configured to assign addresses from. The server itself has to be assigned a static address in the aforesaid(prenominal) subnet range, such(prenominal) as 192. 168. 0. 199. If this still doesnt solve the problem make true that the DHCP server is still authorized by the Active Directory to lease IP addresses.You should also check to verify that the scope is active, and that the necessary services argon running on the DHCP server. Exercise 1 DNS scenario. You will need to frame-up a primary DNS server in the larger branch office. assemble it as a primary forward lookup zone for the celestial orbit name of your company. Before you install DNS make sure your computer has a static ip address so it does not get one from the DHCP server. In the small branch setup a second DNS server. piece it as a secondary forward lookup zo ne with the same domain name as the primary DNS server.

Review of the “Safety Training” Episode of The Office Television Series Essay

The mockumentary-inspired effort of the National beam Company (NBC) in presenting real life situations of workplace environment has pay off with the apparent success of the networks American transformation of British BBC 2001 hit television comedy show The Office. The 2005 release of the TV series in the United States paved the way for the publics realization of the various exploits existing within an organizational setting. This is primarily due(p) to the diversified hence obvious clashing of personalities and professional attributes among office personnel.In particular, such office struggle is clearly manifested by the 47th incident of The Office entitled Safety Training. This is where Andy Bernard who is being portrayed by pseudo Ed Helms and who after finishing his anger management therapy, returned to Dunder Mifflins Scranton, pop branch which is a fictional paper supply office. It is during this specific fortune that arguments concerning employees egos, improper con ducts and boredom have become more effectively depicted.In the said incident, Regional Manager Michael Scoot, played by actor Steve Carell, showed his accustomed hazardous antics, which eventually endangered an employee and required all of them to undergo safeguard training. This showed a thesis that anything is inevitably risky in an office environment or that any office activity, even a supposedly sanctuary training, may go astray if the personnel involved are apparently clashing with each other and are always in conflict thus despairing people.Ultimately, the said episode which was carried out in an merry spoof manner manifested that an office-based depression is a threat to an employee (Novak & Ramis, 2007). Lastly, such episode of The Office generally imparted a premise that each office equipment and machinery has its have function and possible danger which may affect both the employees and organizational performance. Hence, office employees need to protect themselves re gardless of their respective conflicts in piece to achieve office success.ReferenceNovak, B. J. & Ramis, H. (2007). Safety Training. In G. Daniels, The Office. Los Angeles Reveille Productions.

Singles

A solar day I will never forget One day I will never forget would be September prototypic 2014. That was the day that Is made the volleyball team. I was eager to tryout since my friends and I did It last socio-economic class. Everyday I had to wake up at sixer o clock In the morning and play volleyball. The coaches made us run a mile, pass to the target, serve, and set. After the first day of tryouts were everyplace I went to straight to Walter and bought a volleyball.That night I practiced and watched volleyball videos on youth working on everything that we did in tryouts. During the tryouts I had to pass everywhere with negative quite a little who didnt want to play with me because last year in 7th grade I wasnt all that great. It really hurt my feelings that people didnt want to play on the same team with because of last year. sometimes those girls made me go to the point where I just didnt want to do tryout anymore because they were so mean and made me feel bad.When try outs started this year I was determined to fudge the a team I had to make it. Through tryouts I striver to be a better volleyball player and a better athlete. When I did really good and got my serves over I would pass to the target the coaches would tell me good Job or keep It up. When they said that It made me want to do better. So I did what they said and kept It up.

El-Al Marketing Analysis

El-Al pabulum marketing Analysis El-Al marketing Analysis delay Of Content Chapter 1 Introduction Executive summary4 Bibliography 5 Chapter 2 An e rattling(prenominal)placeview of the corporation Overview of the fel wiped out(p)ship.. 6 chronicle.. 7 exposition of the communication channel.. .. 8 Chapter 3 An analysis of the partys lymph glandele environwork forcet Firms industry and macro environ workforcet. .. . .. 9 The PEST mildew. .. 10-12 The industries combative place using Porters 5 Forces.. . . . 13-15 foodstuff subdivisionation. . . 16-17 ELALs Attractiveness . 17 Chapter 4 The Companys trade Overview Mission Statement, Objectives and determine.. 18 Marketing Mix ( quadruplet Ps).. 19 SWOT Analysis. 0 ELALs main problems 21 Chapter 5 Recommendations and Summary Is the Companys Marketing Mix in wrinkle with its markets and its objectives? 22 Solutions to ELALs main problems.. . 22 Summary and Conclusions . 23 Appendix 1 Boeing. 24 Appendix 2 Co de sharing .. . 25 Chapter 1 Introduction Executive Summary 1. ELAL is the leading air hose in Israel.In the past it was a disposal owned c each(prenominal)er until privatization commenced on 2003. 2. ELAL owned s perpetuallyal dozen aircrafts, which atomic number 18 used for outside(prenominal) and lately interior(a) relief valves as well. 3. ELAL hires thousands of employees and has several subsidiaries as well. 4. ELALs floor is specify by the ideal of being the number 1 airline for passengers from and to Israel. ELAL is eer walking the thin line regarding the governmental perspective quo. ELAL maintains its religious bunch by precludeing the Shabbat on wiz hand, and losing potency revenues by doing so.This narrative is implemented in the tabuline of ELALs marketing agenda, ever claiming that it is Israels national friendship and by launching numerous patriotic campaigns. As part of this agenda, ELAL serves cosher food as default. 5. ELAL is in a satisfying pecuniary situation. ELAL is maturement constantly revenues, stock value, ROE and net value argon increase in a healthy manner. The social club survived impressively the latest m mavintary crises. 6. ELAL wrongs its flights relatively expensive, offering the passengers non-compromising pledge, precaution and assistance standards.As part of this agenda, ELAL keeps its engineering science in a state of the art level, using unused and improve Ameri batch planes. 7. ELAL offers transp arnt and non-transp bent run, such(prenominal)(prenominal) as constant disappe ber benefits on one hand and code-share agreements on the opposite. ELAL could hide its disadvantages by exploiting the benefits that globalization offers, with fury on adult malewide collaborationism and offering combined help to its clients much(prenominal)(prenominal) as hotels, car rentals and former(a)(a)s. 8. ELALs current and future ch all(prenominal) last(predicate)enges entrust be define and influenced by the constant entrance of national and international competitors.ELAL provide postulate to emphasize its advantages, maintain its technological and marketing images. Bibliography http//en. wikipedia. org/wiki/El_Al http//www. bizportal. co. il/shukhahon/bizcompbaalsump. shtml? p_id=1087824&am pc_id=1152 http//www. elal. co. il/ELAL/Heasbrew/States/General/ . http//www. elal. co. il/NR/rd sole(prenominal)res/2D943294-0735-4E30-9C7C-9FCDA40B23E7/0/FactSheet20092final. pdf http//www. youtube. com/watch? v=8nPXttPmNE0 Chapter 2 An overview of the company Overview of the company EL-Al (hereinafter the company) is one of the greatest Israeli symbols. It was one of the about famous trademarks of the sm tot bothy(a) state.The companys story intertwined with Israels origins. The company is operating in a national state of mind, aiming to struggleds patriotic emotions based on the Israeli narrative of pride, safety and credential. The company markets and considers itself as a national improvement provider, submitting itself to the whims and needs of the country. Not once the company has been involved in security or social operations (the joint confidential operation of obstetrical delivery Ethiopian Jews to Israel), even in the price of losing currency (i. e. non flight on the Shabbat), all in order of charge the image of the national company.The company traditionally operated international flights alone, plainly lately it operates domestic ones as well. The companys headquarters and mother- airdrome are located in Israels international airport Ben-Gurion. The company has evolved and changed throughout the years, and has varied its basic definition from a government organization to a private company. The privatization has been complete mid-2000s (that is less than 50% of company shares are kept in by the government). The 2nd decade of the twenty- jump century will colored by security issues, ever outgrowth competition and the continuation of t he privatization process.It will be the prime(prenominal) decade in the companys history that it will learn to deal with strong competition over the Israeli nodes, since the monopoly is finally over. EL-Al will pick up to adapt, and has already started, to a merciless competitive market. This paper will deal with the companys strategies and marketing agenda and status. History EL-AL Israel airways LTD. was combine and became Israels official airline company on November 1948. The company was incorporated as a national company luxurianty owned by the government. The companys fleet was based on second hand Ameri atomic number 50 construct planes.In the first couple of years the company make only technical passenger flights, and since 1950 it commenced cargo flights as well. The D. N. A of the company was to a great extent influenced by the political scene in Israel, creating an ongoing non-Sabbath short and cosher food serving. unitary to a greater extent(prenominal) inf luence that helped to position the companys image in Israeli society was patriotic and historical flights bugger offing Jewish communities to the revolutionary states, from Arab countries and India. One memorable flight was the one bringing Nazi war criminal Adolf Eichmann.In the mid 50s EL-Al conducted two several actions transatlantic flights and the acquire of British planers. Later on a purchase of Boeing 707 was made. On 1960, for the first time, EL-Al became makeable. The 60s were a successful decade for the company, growing from year to year and demonstrating salubrious monetary figures. The good fortune of the company commenced at the end of the 60s. protective cover issues were magnified due to several terrorist attacks. EL-Al took some adventurous terminations, starting with the purchase of expensive Boeing 747 aircrafts.The latter purchase was too expensive for the short run, as expenses exceeded revenues in a large magnitude. On top of things, due to national political reasons EL-Al suffered strikes and some other political influences (see chapter). The most outlined effect of the 80s was the collapse of the iron screen, revealing a wide spread throng of virgin flight destinations. The 1990s were a decade of coming changes, as privatization voices started to be heard. These voices were boosted thanks to the uprising charter flights and decreasing numbers of tourists in Israel. some other major negative effect was the 25% increase in send away prices. The uprising competition and milieual changes forced the company to tend towards the requisite step of privatization. The privatization of EL-AL commenced in 2003. 15% of the company was offered to secure in the Tel Aviv be feel Exchange. This process continues as more and more shares held by the government were interchange to the globe. Definition of the strain EL-AL is a publicly traded airline company. It is traded on the Tel Aviv melody Exchange (TASE). EL-AL provides intern ational and domestic flights.It also provides shipping services and touristic ones as well. General Details The company owns a 37 aircraft fleet, all manucircumstanceure by Boeing (737,747,757,767,777). The company flies to 38 non-stop service destinations creative activitywide and has 440 periodical departures. The company employs 5,847 workers and is one of the freehandgest in Israel in that factor. The company has business transactionhips in the form of code-share agreements () and domestic service touristry providers. The company has a buy at locomoteer club. The company conducts its financial reports by IAS 34, and has adopted the IFRS international code.The company is owned by several owners besides the public, and some of its owners are investing houses. The rich control tilt is as follows The company has increased its equity from 2010 q2 to q3 by 51. 65%, its revenues by 12. 57%, ROE by 81. 81% and net income by 186%. Chapter 3 An analysis of the companys business environment Firms industry and its macro environment The business environment in which ELAL is performing is the civil international melodic line arena from and to Israel. political milieu The company competes with other 103 flight companies that work indoors the Israeli dominion.ELAL, which started as a governmental company, worked and stable working according to the government decision since 1977, this decision, obdurate that ELAL will not work or tent flap uncomplete on Shabbat nor on Jewish holidays and wherefore it does not fulfill its maximum revenues emf. ELAL is the leading melodic phrase company that works within the Israeli territory disappearing in and out of Israel. Social Environment ELAL owns several secondary companies, which deal with a transformation of complementary goods and services for the melody institution.One its main field is cheap flight to Europe operated by the subsidiary company company San dOr, which in 2009 increased its revenues by 2%, analyze to the previous year. Another major field is the food industry provided by the subsidiary company Tamam & Burenstein Catering. This company deals with producing and supplying food to airplanes controlled by ELALs worry. ELAL has umteen more subsidiary companies in the avocation areas renting flight supplies, transportation of cargo and living, selling trade exculpate products and converting currencies during its flights.Seasonal changes in this area and the fact that the world is becoming a global village forces ELAL to adjust itself to a hostile and competitive business environment. It obligates ELAL to recognize new niches in the market, following persistency in determination new company skills, gain in existing ones, and adjusting human resource. These factors female genital organ bring ELAL to be a leading company with a competitive advantage that will keep it ahead of its competitors. The PEST Model Political * ELAL, as a governmental company that was privatized (2005) still relies on political decisions affecting its business choices.One of the best examples is that the company was anchored in the governing Companies Law. As a result, there is a consistent political intervention when referring to taking business actions. A hardly a(prenominal) years ago, ELAL had to decide whether to lodge with one airplane supplier the Ameri sewer Boeing (Appendix1) and to renounce the European airplane supplier Airbus. After examining the business aspect, it decided to equip itself with the Airbus airplanes due to their more entrancing price and cheaper maintenance costs. However, in 2004 the U. S. overnment pressured the Israeli government (ELALs owner back then) into working maxly with Boeing and and then ELAL did not have any other choice alone to do just that. * Until 1992, ELAL flew seven days a week until a political decision was made to prohibit locomote during Shabbat and Jewish holidays. As a consequence, ELALs useable time mitigated by 15%. In fact, after 2005 when the company was privatized, it was decided that even though they were no obligated to do so, ELAL would keep the Status-Quo by respecting the Shabbat law (a strategic way to gain religious public adherence). Israel is geographically located in one of the problematic areas in the world, adjoin by hostile Arab countries. As a consequence, ELAL is forced to extend its moveing course to its different destinations. The fact that Israel does not have good relations with umteen another(prenominal)(prenominal) countries in the world, limits ELALs destinations. Moreover, the delicate security situation in Israel forces ELAL to make excessive security examinations within Israel and overseas. This security policy induces a mickleive cost to the company. As a result, today ELAL is well-known for its security achievements.Economical * The Global Village the world is becoming a big global village. large number are flying more and more, from and to many places. As a consequence of improvement in financial opportunities and shorter flight season, they fork their vacations into many elflike vacations during the year. This economical factor brings to abundance in the financial situation in general and in the flying industry in particular. immediately ELAL is focusing on international destinations being touch by the world wide economical changes, such as last financial crisis in 2007. The competition with many other flight companies is growing intensively. ELAL moldiness take action in order not to fail in the competition, usually this means either to lower prices drastically or reduction operating expenses. * There is an ongoing decrease in the incoming tourism for the last decade. Due to security and political situation in Israel, many tourists prefer either to fly with foreign companies or not to fly to Israel at all. According to statistics, in 2009 2M tourists visited Israel, a decrease of 6% from 2008. * gain in gasoline prices had raised ELALs flight tickets prices by 5% to 10%. Social The financial recession was supposed to decrease the financial natural selections to the public and so decrease the amount of Israelis travel abroad. Nevertheless, there has been a large increase in Israelis travelers overseas at about 10% a year. This fact shows the change in Israeli consumption habits. It seems the Israeli, men and women, have more free time than ever which allows them to plan their leisure time time. * The climate in Israel enables worldwide tourism to come to Israel in all seasons. The night life is longer and safer than many other places in the world tourists who visit Israel enjoy this social freedom. The value of life and death is kind of different in Israel due to struggle for survivor. Security and safety are very important and are overvalued by the customers and ELAL has a reputation regarding these issues. * environmental awareness *** Todays social trend is to be spurt and clean. ELAL collaborates and support many green organizations and encourages youth into creating new green-tech. This promotes ELAL as an environmental friendly company bandage increasing publics adherence. * kosher food one of ELALs largest audiences is the Jewish religious people.Their demand is for kosher food and ELAL is one of the only companies which provide such an option. ELAL is very spacious to this public and therefore it gives a competitive advantage. Technology * ELALs airplane equipment is more sophisticated, its activation is cheaper than ever, expenses are lower and the personal service within the plane technologically wise is a step ahead from many other companies. The race over the heart and pocket of the average customers brings ELAL into a major efficiency while decreasing the market price. ELALs website in the era of internet ELAL began to sell tickets through its website and its entire marketing propaganda took some steps further. In the long run, the website exposes the audience to very important and applicable details that are handier. This patently minimized the number of flight agents while transforming them into tourist advisors. The revolution of the customer service is relying now on the world in technology. This improves the commercial message interaction between company and the customer. The industries competitive situation using Porters 5 Forces The aff compensate of the entry of new competitorsELAL owns the largest market segment in the Israeli melody field and therefore it has to create many bulwarks to eliminate new competitors. The company accomplished that by having full control over a vicissitude of goods and services such as transporting passengers and baggage, a variety of destinations and juicy security level. There are many factors that make it unenviable for other competitors to enter the market * sign investment in order to frame a new aviation company, it is necessary to have sufficient capital for buying airplane navy and technological infrastructures.Moreover, there is a large depreciation over the equipment this field. The maintenance of an airplane company can sometimes appear to be stacked one but not necessarily a profitable one. * can costs super acid send away costs are 50% out of the operational cost. * Legal barrier flight companies are responsible for licensing and employees instruction in order to keep the pilots and technicians qualified. * Economic factor- the aviation industry is one of the first to be affected from financial crises and can easily be exposed to bankruptcy.For instance, the last financial crisis in 2007 made major decrease in the tourism industry and therefore the demand for flying reduced and many aviation companies went bankrupted over the world. * zephyr Clubs in the last decade, aviation companies have created clubs in which encouraged passengers to fly with certain companies by gaining points and acquiring free tickets to fly w ithin specific companies. This created a huge barrier for new companies which trusted to enter the market. The competition in this field is very intense and competes on passengers benefits, flight courses, and variety of destinations and level of service.ELALs dodge for combating this competition is 1. Flexibility in scheduling flights according to different seasons and international events (holidays, Olympic Games, sport events, high season-low season, etc.tera ) 2. Increasing flight frequencies to democratic destinations by increasing the number of co-sharing flights (cooperation with other companies). 3. A consistent improvement of services within the flight, especially the comfort of the seats, quality of food and sport during flights. Most of the focus goes to First Class. 4. obsess flyer club ELAL has found a club in which it compensates its member with highly valued benefits interchangeable seat-upgrading, flight tickets discounts, etc. 5. Promoting them through worldwi de advertisement. The dicker actor of customers (buyers) The customer thrives to stab prices down and quality of services up. The designer of the customer depends on the added value he gives to the company. The option to choose from a large variety flight companies is a panic to ELAL. A constant recession can decrease the loyalty of one customer to a certain aviation company because some other companies will offer lower prices.In this case, he will obviously choose the cheaper company to fly with. The bargaining part of suppliers The bargaining power of suppliers is different from the bargaining power of the customers. The suppliers push prices up while decreasing quality of their products and services. ELAL is very much affected from the competition existing in the field and depending on its suppliers that would make it difficult for ELAL to maintain the level of their service quality and competitive prices. Many of ELALs suppliers have exclusivity in their field and the knowl edge that they have, made them powerful against ELAL.The fact that many of ELALs suppliers are also it subsidiaries, increases its profitability and neutralizes the bargaining power of these suppliers. However, the aviation field has two main suppliers (that are not subsidiaries to ELAL) jet render suppliers and airplanes suppliers. In Israel there are only a few jet fuel suppliers whereas abroad the suppliers are many, and the decision of buying fuel from one supplier depends on price and not on an exclusive supplier. Aviation companies in Israel have a weak bargaining power against fuel suppliers as a consequence of political issues that affect the price of fuel.There are two main airplane suppliers in the world the American Boeing and the European Airbus. ELAL has on its behalf airplanes made by Boeing only, as we mentioned sooner due to American pressure over the Israelis in the days when the company was owned by the government. This kind of relationships between governments created a dependency on one supplier with a high level of bargaining power in a market which is limited in the first place. The threat of patronage products or services ELAL offers its customers a variety of permanent destinations all over the world.Moreover, through its subsidiary San Dor, ELAL offers a variety of flights to seasonal destinations flying on weekends and holidays. Goods and services given in parallel fields are called substitute products. These products have a major power influencing management decisions due to the possibility the customer will decide to put his money in another company (in another substitute product). A substitute can demolish a company. A substitute product for Aviation Company like ELAL is the low cost aviation companies as EasyJet, Arkia Express, etc.These companies reduce flight tickets prices (30-50 Euro) by charging only for the flight itself and any other service is being paid extra (luggage, food, drinks, etc. ). ELAL invests millions of d ollars in a good and full service that will bring its customers to their destiny. The price factor sometimes defeats the comfort and the quality of service and leads to harming ELAL profitability. The specialty of competitive rivalry The aviation industry has many leading companies all over the world, where each one strives to have a significant differentiation which will attract customers hearts and pockets and enlarge their market segment.Barriers to exit ELAL have code sharing with many foreign airlines (Appendix2). As a result, it has full access to internal information of these companies, which enables it to know about the activity of its competitors. Similarly, ELALs delicate information is accessible for its competitors. If ELAL decides to breach the code-sharing with the other companies, its future is ill-fated (ELAL may decide the barriers to exit are too significant and will be forced to continue the code-sharing).As previously mentioned, ELAL has many share-codes with foreign airline which its customers and employees can fly with (with same conditions they would have got from ELAL). This corporation provides full accessible information of flight and price on-line. This accessibility improves ELAL profitability. Target Market strength Market Addressable Market Target Market Potential Market Addressable Market nub Market Total Market Market segmentation Macro segmentation Total Market A group of people sharing the same characteristics that cause them to have same needs to fly from one place to another.Potential Market work force and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from one place to another. Addressable Market Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from and to Israel. Target Market Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from and to Israel and can aff ord it. People who live geographically close to ELALs destinations. Micro segmentation potential audience ancestry * Age 30-70 years old. line of credit Business men and women who have international businesses. * Lifestyle Usually Frequent Flyer members who fly on behalf of their companies. A population who usually flies in Business and First Class. Pleasure * Age 13to 18 family trips 21 to 30 backpacking, vacations and trips. * Occupation Students and families. * Lifestyle Due to the variety of ages in this segment, there are all kinds of lifestyles (with average+ income). Religion The Jewish religious businessmenfamily members from all over the world choose to fly ELAL due to its policies regarding kosher food and respecting Shabbat.This is a very dominant sector among ELAL customers and therefore ELAL treats this segment with delicacy and tries to be as religious oriented as possible. ELAL strives to be as least mass marketed as possible by approaching its different segments t hat we mentioned separately. Nevertheless, its last commercial advertisement with Omri Casspi, approaches all three segments by arousing the sense of Zionism among all. This is an emotional commercial which emphasizes that ELAL is the leading national airline in Israel. ELALs AttractivenessELAL is in the business of civil international aviation arena from and to Israel. It is quite swell forward that the overall industry attractiveness does not apply that every firm in the field will return the same profitability. Firms are able to apply their core competence, businesses model to achieve a profit above the industry average. After examining Porters five forces, we analyze ELALs attractiveness within its industry. Backward steep consolidation dealing with supplier bargaining power ELAL acted wisely when buying most of its suppliers and neutralizing their power.However, when considering the industry, most of the money is in the jet fuel industry and airplane suppliers. If ELAL could buy these suppliers, it would have a huge competitive advantage among its competitors. Nowadays, ELAL does not have the means to buy such companies (like Boeing) and we would not suggest doing so. Forwards vertical integration Nowadays, ELAL does not control its customers but rather the customers choose ELAL. ELAL has the option of buying tourists companies (such as Ista), online purchasing flying tickets companies (such as netravel. com).By doing so, ELAL can increase its profitability and customer flow. The fact that tourist-agencies are becoming old-fashioned, more and more people are buying flight ticket via websites, ELAL could create a significant competitive advantage by buying these sites. This would obviously make ELAL more attractive above the industry average. Horizontal integration As we mentioned in the threat of substitute products or services, ELAL main threat is the low-cost companies that offer cheaper prices by offering only the flight itself with no additional se rvices. This product is targeted to a segment which ELAL has not addressed yet.These clients look for short flights within Europe or the U. S. with the most attractive price. Nowadays ELAL does not offer such product and by merging with such low-cost company, they would probably increase its profitability and addressed a new unutilized market segment. Chapter 4 The Companys Marketing Overview Mission Statement, Objectives and Values ELAL has set many targets, which the main one is to operate as an inherent part in the global aviation competitive world, while holding its uniqueness as an international airline company of Israel. In addition, ELAL is specify the following goals 1.Uncompromising level of service 2. First priority safety and security of the passengers 3. Investing in its employees high level of training, focus on their welfare in order to promote the companys success. able employees = successful company. 4. Promoting profitability by innovation and initiative, max imizing shareholders wealth. 5. Be an implicit in(p) and significant company in the international aviation world, while care it uniqueness as the Israeli national leading airline. 6. Prioritizing the destinations according to profitably and customer demand. 7. Maintaining only new airplanes. . Efficiency and saving retirement plans, reducing the number of offices overseas. ELAL defined the aforementioned goals as part of ELALs 2010 sound projection and is going to achieve these goals by implementing its vision. ELALs vision * To lead the aviation market in Israel and to be the first choice for all customers traveling to and from Israel. * To be a winning, profitable and successful commercial company that excels in all areas of activity. * To provide the highest level of uncompromised quality service, for the benefit of its customers, employees and share holders.Marketing Mix (Four Ps) The marketing mix is the combination of several techniques that are bring used in order to ach ieve marketing dodging and goals. Product * Products ELAL offers the service of national and international flights. * Variety of products Different levels of services Economy class, Business class and First. * Services ELAL is very service oriented. It offers its client a high level of service starting even onward flight purchasing tickets online, express online check in, luggage pick up, duty free on board, lounge and Frequent Flyer Club. Pricing ELAL does not attempt to be a low cost company and therefore its prices cannot compete with such companies but rather with full service flying companies. It is known that ELALs tickets are not cheap but whoever chooses to fly with ELAL knows he will get a return on his money. * Frequent Flyer members receive free upgrades and free ticket according to their mileage. * ELAL spontany a new service ELAL offers is the last minutes flights with lower prices. This is oriented for unrehearsed people who dont want to settle for service but do not want to spend much on the ticket. procession * ELAL promoted itself via a various media means TV commercials, outdoor adds, Newsletters for its club members, collaboration with credit card companies which offer ELALs points * ELAL promotes itself as the national Israeli airline by being the official transporting airline to public organizations (like the Israeli football delegation) and well known personalities (like the President). Place * ELALs destinations are wisely chosen according to demand. It operates in international and principal airports accessible to many other destinations. SWOT AnalysisStrength * A variety of services and goods (Fun Day, ELAL Spontany) that enables to attract many segments in the market. * ELAL is an international pock in the field of security and safety. * Kosher food and respecting Shabbat. * Many corporations with other international airlines. * Only one airplane supplier. Weaknesses * Does not operate on Shabbat and on holidays. * Unstable security situation in Israel reduces number of customers. * uplifted prices relatively to the market. * ELAL does not maintain constant collaboration with agencies abroad and loses potential market. Geographically Israel is located between hostile countries which extends the flight courses and enlarge the duration of the flights, increase fuel expenses, etc. Opportunities * ELAL e-ticket purchased online saves time and money and enlarges potential clients. * ELALs high reputation reduces advertisement expenses. * ELALs website is a commercial syllabus which reduces advertisement expenses. Threats * Low cost companies offering cheap flying tickets. * As the Israeli national airline, ELAL is exposed to terror attacks on its airplanes. * The increasing prices of fuelELALs main problems Keeping the Status Quo ELAL does not operate on Shabbat and holidays. The company loses 15% of operational time due to its commitment to the status quo which allows other companies to enjoy ELALs c ustomers. Expending variety of services ELAL is exposed to a severe competition with low-cost companies. Such companies offer flights with no other extra services, airplane as an transporting mean and no more than that. Chapter 5 Recommendations and Summary Is the Companys Marketing Mix in tune with its markets and its objectives?We find the companys marketing mix in tune. The company provides its products in relatively high prices. Following the latter, the prices are a derivative of security and social aspects as described. The company pays relatively high salaries in order to contain the level of service. Although privatized, the company maintains its objective to be the national company of Israel, first by slogans and continued by ads and commercials i. e. the latest commercial staring NBA role player Omri Casspi, who is, as ELAL wants to be, a national pride and patriotic icon.ELAL has a much focused hub-oriented hub airport destinations, which are by definition very attrac tive ones. Solutions to ELALs main problems Keeping the Status Quo Solution On the one hand, if ELAL decides to break the status quo, it can realize its potential market and start out equal to its competitors and even create an additional competitive advantage. On the other hand, this delicate issue can create antagonism among religious passengers who are a dominant factor to ELAL. This is a problematic situation which still should be considered in order to maximize ELALs profitability.Expending variety of services Solution ELAL should examine the option of offering this kind of service in order to provide its customers a larger variety of services. For example, ELAL can operate a weekly flight to various destinations according to the low cost policy. By entering such a market, ELAL could enlarge its segment markets. This kind of decision could have a positive effect but also damage ELALs reputation. Summary and Conclusions As a small state, Israel does not have many commercial or social icons.Maccabi Tel Aviv, high tech and the Dead Sea are few that could be mentioned. ELAL is another one. As part of the Israeli pathos, ELAL played an important role in Israels short history. ELAL has evolved from a national owned company with all that entails (unions, corpulent politics, non-profit environment etc. ) to a profitable and role model airline. ELAL opinionated a strategy based on the evolving and more competitive environment around it and thrives for profit maximization as well as keeping its image as the national airline in Israel.To do the latter, ELAL determined prices, strategic agenda and image by the aforementioned guidelines. The future will tell whether ELAL would be able to deal with the challenges of tightened security, growing competition and ever changing political environment up to now, it seems to be on the right track. Appendix1 Boeing *Boeing 737 700 800 Total in service11 2 blow4870km EnginesC. F. M. Cruising speed873kph/Mach 0. 8 spac e110ft (33. 6m) 129ft (39. 5m) Wingspan112ft,(34. 5m) Boeing 747 200 Total in service1 CargoRange10000 km EnginesFour Pratt Whitney Cruising speed917kph/Mach 0. 84 duration231ft 11ins,(70. 7m) Wingspan195ft 9in,(59. 6m) *Boeing 777 200 Total in service6 Range12670 km EnginesRolls Royce Cruising speed864kph/Mach 0. 83 Length209ft 1ins(63. 7m) Wingspan199ft 11ins,(60. 9m) *Boeing 747 400 Total in service6 Range11860km EnginesFour Pratt Whitney Cruising speed927kph/Mach 0. 85 Length231ft 11ins,(70. 7m) Wingspan213ft,(64. 9m) *Boeing 767 Total in service8 Range10000 kmEngines dickens Pratt Whitney Cruising speed873kph/Mach 0. 8 Length159ft 2ins,(48. 5m) Wingspan156ft,(47. 6m) *Boeing 757 Total in service5 Range6100km EnginesTwo Rolls Royce Cruising speed873kph/Mach 0. 8 Length155ft 3ins,(47. 3m) Wingspan124ft, 10ins,(37. 9m) Appendix2 Code Sharing Airlines Destination American Airlines Code theatrical role flights operated by AA from Europe to the USA and flight s operated by AA within the USA. To view the list of destinations. Iberia Flights between Tel-Aviv and Barcelona or