Azalea Seafood Gumbo Shoppe Essay -- Business Marketing Case Study, so

Azalea Seafood Gumbo ShoppeIntroduction make up in approximately 1000 supermarkets and 300 restaurants, Azalea Seafood and Gumbo Shoppe is among the largest producers of ready-to-eat gumbo with yearbook revenues in 2000 of more than $1 million. The companys gumbo was their best selling period earning nearly 90% of yearly sales. Although Azalea has a competitive advantage with its nectarous gumbo, Azalea is looking to maintain long-term growth and obtain a sustainable competitive advantage. In range increase its profitability, the company needs to think options to improve its business strategies.Currently Azaleas facilities atomic number 18 located in a small country side building and many large restaurants do not find it at par with their standards. This causes Azalea to lose sales from businesses handle Applebee?s and Cracker Barrel. In addition, major highways for the rapid distribution of their harvest are not available and easily accessible. Despite the location, Azalea?s owners are satisfied with the new facility and its improved capabilities, compared to that of their old location. In order to increase sales by 50% and help Azalea to obtain a sustainable competitive advantage, the company needs to develop four strategical plans. The first one includes staying in their current location. Staying at this location give maintain their satisfaction with the facility and allow them to maximize their efficiency. Next, Azalea should implement a Total Quality Management (...