Brand Positioning Essay

Positioning Statement culled from it for communication. Being a part of bell ringer identity element, it is a concise statement. Positioning statement is a declaration of the repose our product/service will occupy in the mind of our nates consumers. Before developing place statement we have look in to these areas a. Market exploration We have to assess first where our and our competitors shop tie-up today. b. Market segments We consider target market segment c. Core identity We then identify what is upshot identity or the spirit of our brand d.Value proposition It is better to know what criteria potential buyers use to lead one product/service over another. Identify a a couple of(prenominal) criteria. e. Position of the existing products Our product/service always has a affinity to our competitive products. We have to see how our brand is perceived. Ultimately, we choose the best position. If that is already occupied, we think of taking the leader head on if we are surd or by-pass the leader and find other position. A concise positioning statement first describes what is important to the customers, and then what problem our product will solve for them, and how.Positioning is amenable to the following definition 1. The position of a brand is the perception it brings in the mind of the target consumers. 2. This perception reflects the essence of the brand in terms of its functional benefits in the judgment of that consumers 3. It is copulation to the perception held by a consumer of competing brands. The competing brands can be denoted as points or positions in perceptual space of the consumers and together make up a product/service class. 4. Positioning process consists of analysis of brand equity, core competencies, unmet consumer needs, competitive differentiation.