Marketing Audit Analysis of Bmw

Marketing canvass analysis of BMW. The marketing size up has certain similarities to a financial audit in that it is a follow of your existing marketing activities. Carrying out the marketing audit provides the opportunity to freshen up and appraise your whole marketing activity, enabling you to assess past and endow performance as well as to provide the basis for evaluating doable future courses of action.Because the business environment is constantly changing, the marketing audit should be used as a reference tool, with constant updates reflecting changes in the foreign environment and your own internal business experiences. Internal Marketing size up Internal auditing, as defined by the Institute of Internal Auditors (IIA), is an independent, physical object assurance and consulting activity designed to add value and improve an presidencys operations.It helps an organization accomplish its objectives by bringing a systematic, disciplined approach to mensurate and improv e the effectiveness of risk of infection management, control, and governance processes. Independence is established by the organizational and reporting structure. Objectivity is achieved by an appropriate mind-set. The internal audit activity evaluates risk exposures relating to the organizations governance, operations and information systems, in relation to * posture and efficiency of operations. Reliability and integrity of financial and operational information. * Safeguarding of assets. * Compliance with laws, regulations, and contracts. found on the results of the risk assessment, the internal auditors evaluate the adequacy and effectiveness of how risks ar identified and managed in the above areas. They also assess other aspects such as ethics and values within the organization, performance management, communication of risk and control information within the organization in order to accelerate a good governance process.