Cleopatra Essay example -- essays research papers

     History is full of reputable individuals. The stories of their lives will forever live in our narrative books. Whether being remembered for their strength, courage, or honor, or even for their treachery, we remember those who came before us. If one character could stand out in Egyptian history, none other would be so worthy as Cleopatra would.     Cleopatra was an intelligent, political, and ambitious woman who changed the history of Egypt. She was only seventeen years old when, by the will of her father, Ptolemy XI, she was forced to inherit and piece of land the throne of Egypt with her twelve year old brother, Ptolemy XII. In accordance to Egyptian law, the two were also married. Disagreement between the two began early in their reign. Julius Caesar, take the opportunity to take over Ptolemys forces during this moment of weakness, soon defeated the young king and befriended Cleopatra. She had wanted the throne to herself, believing that she was "the successor of the pharaohs and like them descended from the sun perfection Ra. (CAV 166)"     Egypt and Cleopatra are terms so closely related they are almost synonymous. However, Cleopatra did not have any Egyptian blood in her she was purely Greek. Cleopatra would work the last ruler of the Ptolemy dynasty, which was founded by Alexander the Great, a Macedonian general who strived to unite the East and West under one great empire. Cleopatra wish...

The Degradation of Music for Mass Consumption Essay -- Argumentative P

The Degradation of Music for Mass ConsumptionFrom the very first period that someone decided to experiment with a musical theater tradition, the cry has gone out that true, pure, and good music is dead to society, and that music itself is on a invariant slide to oblivion. All apostrophe aside, this is a serious matter to consider. Music inhabits a significant place in all cultures. Musical sort is very much a function of the Zeitgeist, reflecting the prevalent tone of the dynamics and pulse of a specific time. As an artistic medium, music has as much to do with the organisation of society, or as a shaped response to society, as do television, literature, language, or art. The fact that we find music pervading so many of our endeavors bears this out. There is energy like music. A musical composition is a singular, tangible, emotional and intellectual outlet for our expression, so it should be no surprise that the direction of music resonates grandeur with so many people. Which brings us to the topic Is the popular music of today of any value, and what does it bode for future music? In the introduction, I have suggested that the style of popular music of a particular period reflects that period. The particular style that is chosen is the artists response to the agony and ecstasy, or something in between, of the time. The great thing intimately music, though, is that it can express anything. The Zeitgeist serves as a filter for the form of the music. In this way, the artist can make his point in a medium that is two accessible and acceptable to the listener. Not unlike language, the artist wants to communicate with his audience, and in order to do that, must speak the audiences language. Of course, music, essentially, has only on... ...40 radio, one can easy hear a drum sampling or melody from one popular song sampled directly onto another, an horrific development. Here is music offered to the public, involving virtually no effort by the artist, with ma ssive monetary reimbursement not just expected, but demanded, by todays arrogant performers. The public sucks up image everywhere ability, style over substance. This abominable trend will not right itself until a desire is expressed by the public for some real music, on a prominent scale. As with any business, the most effective method is purchasing power. Especially in todays market, music production is expensive, and a panhandling amateur will not go away long without financial backing. By identifying and understanding objective values in music and associating them with ones own subjective values, we may yet find an egress from our musical morass.

Essay example --

Topic I am studying ab step forward heritage languages and bilingualism because I want to find out how ones language shapes his or her identity in an increasingly globalized society in order to understand why there is still a fear among many immigrants and their descendants of teaching their children their heritage language. Based on the science and research done on bilingualism, learning a heritage or second language while growing up has minimal to no adverse affects on language development and social class. Rather, language presents an opportunity to elevate ones culture, personality, and identity. For America, heritage and second language education is vital to sustaining its worldwide influence as the world becomes more globalized.Coca-Cola. Coca-Cola Its Beautiful authoritative 60. YouTube. YouTube, 2 February2014. Web. 2 February 2014.The main claim of this Coca-Cola commercial is that every American, regardless of ethnicity, religion, and sexuality, enjoys drinking Coca-Col a and so the audience should as well. The sub-claim here is that America is a people consisting of diverse individuals with backgrounds stemming from around the world. The grounds for this sub-claim are the various scenes in which a variety of Americans are depicted enjoying the freedoms of America with America the Beautiful being call in multiple languages in the background. This Coca-Cola commercial appeals to the pathos of the American audience with the incorporation of the iconic, patriotic song and the breadth of minorities represented in the video. The multilingual interpret of the song had to be a deliberate choice since Coca-Cola could have very easily shown the same clips of the diverse Americans with the English version. This implies that Coca-Co... ... childs life may simply lead to greater psychological difficulties because of the childs overwhelming feeling of abandonment. I intend to juxtapose these two pieces in my paper. De Houwers expression coincides the most with Landaus in that both agree bilingualism does not create any significant child development issues and that the benefits outweigh the costs. The language used in this article is intended for a general audience, which can promote discussions and questions. As for the credibility of de Houwer, she is currently Professor of Language Acquisition and Language Teaching at the University of Erfurt in Germany, and she is heavily involved with multiple linguistics organizations. At the time of this articles writing, she taught at the University of Antwerp and Science Foundation of Flanders, Belgium. Therefore, this is clearly a scholarly, believable source.

A kite is a victim Essay -- essays research papers

The Poem titled A Kite is a victim written by Leonard Cohen contains multiple tropes. Through my own analysis I propose that the authors central focus concerns life. Cohen discusses the relationships and accomplishes that we make throughout our lifetimes. In my opinion, the increase is a metaphor for the essence of life and living. Each of the four stanzas in the poem begins with a trope. In every case the melody is the kite. These tropes will be analyzed with regard to the central theme of the poem.The first tenor that I will discuss can be found in the first line of business of the first stanza. Cohen writesA kite is a victim you are sure of. This is somebodyification. Leonard Cohen uses a human quality victim to describe an inanimate object. The tenor would be the kits and the vehicle is clearly victim. The first stanza presents the qualities of life and love. The kite is a victim like life is a sacrificial and sometimes inevitably painful. As lots as we have happiness we mus t also experience sadness and hurt. You are sure of it because it is part of everyday. You know that you must experience these hard ships in order to move forward. Cohen describes it as being tempting because it pulls. Life is interesting because you cannot control it completely. There are ups and downs just like a kite in the wind.The next tenors that I will identify can be found in the first stanza in the third and fourth lines. Both of these lines provide an usage of personification. Much like the initial line of the poem, these lines characterize the kite with human qualities Gentle enough to call you master,strong enough to call you fool.In these examples the tenor is the kite and the entire lines represent the vehicle. A kite cannot be neither gentle, nor strong or call you anything.These tenors represent the full spectrum of emotions and strength in life. It is as if he is discussing god and the life you have been given. It is gentle enough that you often feel strong and pow erful but also strong enough to modify you.The sixth line of Cohens poem is a simile. Leonard makes a direct comparison between a falcon and the kitelike a expansive trained falcon.&nb... ...ugh prayer.Finally, the fourth stanza also contains another example of personification in line 25 under the traveling cordless moon.In this case the kite is not the tenor. Cohen describes the moon with distinctively human qualities. The moon cannot be cordless and some would also argue that it cannot be traveling. Therefore the vehicle is cordless. This tenor describes the moon, the brightness level in the darkness. It moves forward without any restraints unlike the kite. It is a freeing experience. It is time to let go and move toward death. Finally death and the acceptance of it provides a person with purity. Often with death comes more fame. You die but not without leaving memories and worthiness behind. You become completely pure and important through your legacy.Leonard Cohen illustrate s some fantastically deep and powerful perspectives on life in this poem. He makes clear connections between his metaphors and the overall theme of the poem. Each tenor represents another metaphor that is go around to scrutinizing interpretation. The theme of life and living is a powerful one. Cohen has provided effective examples of tenors within the text of a profound poem.

Treatment Options for an Incurable Disorder Essay -- Health, Diseases,

Millions of people around the world suffer from incurable diseases and disorders. Everyday brings a new challenge, a new obstacle to overcome as they seek in vain for a way to ease the pain brought upon them by the disease or disorder they carry. Autism is one of the many mental disorders that plagues the planet. Autism is defined as, A set of symptoms that include limited social abilities and highly patterned behavior (Autism 1), and though many treatments are available world wide, as of now, at that place is no cure. This mental disorder is growing rapidly. In fact it is growing so quickly that now every 1 in 110 children is diagnosed with autism and there is a new case diagnosed every twenty minutes. The scariest statistic to date states that this year more children will be diagnosed with autism than AIDS, cancer, and diabetes combined (Autism Support par. 4).Due to this developmental disabilitys uncontrolled increase, parents are desperate to discover a treatment that will hel p their children. Treatment options for autism are growing rapidly, however only a few handfuls kindle reliable and affective. Autism is not one clear cut disorder. Cases of autism range in levels of severity. The autism spectrum defines the different intensities of autism, ranging from Asperger syndrome to childhood disintegrative disorder, also known as CDD (Autism 1). Symptoms defining the autism spectrum include, obstacle maintaining eye contact or looking directly at objects of interest repetition of sounds or physical motions difficulty adapting to changes in environment or schedule and inability to understand and participated in make believe scenarios (Autism 1-2). However, before the autism spectrum came about, the disorder itself had ... ...the world moves forward to discover new technologies and advances in medicine, new autism treatments are universe revealed as well. Unfortunately not all of these treatments are considered effective and or respectable. Autism Speaks Incorporated and the National Autism Center are two of the most respectable sources for families who kick in children with autism to search for possible treatment options suitable for their children. Both these organizations list applied behavioral analysis one of the most successful treatment options. Shock therapy (a therapy not included in either Autism Speaks Incorporated or the National Autism Center) is a highly debated treatment due to ethical reasons. Autism affects more people every year. For now, there is no cure for autism but if families choose the correct treatment method for their children, the symptoms can be greatly reduced.

Treatment Options for an Incurable Disorder Essay -- Health, Diseases,

Millions of people around the world suffer from incurable diseases and disorders. Everyday brings a new challenge, a new obstacle to overcome as they search in vain for a way to ease the pain brought upon them by the disease or disorder they carry. Autism is one of the many mental disorders that plagues the planet. Autism is define as, A set of symptoms that include limited social abilities and highly patterned behavior (Autism 1), and though many treatments argon available world wide, as of now, thither is no cure. This mental disorder is growing rapidly. In fact it is growing so quickly that now every(prenominal) 1 in 110 children is diagnosed with autism and on that point is a new case diagnosed every twenty minutes. The scariest statistic to date states that this year more children will be diagnosed with autism than AIDS, cancer, and diabetes combined (Autism Support par. 4).Due to this developmental disabilitys rampant increase, parents are desperate to discover a treatment t hat will help their children. Treatment options for autism are growing rapidly, however only a fewer handfuls prove reliable and affective. Autism is not one clear cut disorder. Cases of autism range in levels of severity. The autism spectrum defines the different intensities of autism, ranging from Asperger syndrome to childhood disintegrative disorder, also known as CDD (Autism 1). Symptoms delineate the autism spectrum include, difficulty maintaining eye contact or looking directly at objects of interest repetition of sounds or physical motions difficulty adapting to changes in environment or schedule and inability to understand and participated in make believe scenarios (Autism 1-2). However, before the autism spectrum came about, the disorder itself had ... ...the world moves forward to discover new technologies and advances in medicine, new autism treatments are being revealed as well. Unfortunately not all of these treatments are considered effective and or powerful. Auti sm Speaks Incorporated and the National Autism Center are two of the most respectable sources for families who have children with autism to search for possible treatment options suitable for their children. Both these organizations list applied behavioral analysis one of the most successful treatment options. go against therapy (a therapy not included in either Autism Speaks Incorporated or the National Autism Center) is a highly debated treatment due to ethical reasons. Autism affects more people every year. For now, there is no cure for autism but if families choose the correct treatment method for their children, the symptoms can be greatly reduced.

Compare the two soliloquies of Act 2 scene 2 Essay

In these two substantial speeches, the character of juncture Junior is revealed, and portrays a stack about the made-believe characters state of mind. Shakespeare, who has shown settlement to be aberrant, in a sense that he makes absurd remarks which no other character seems to understand, but in actual fact has a lot of meaning in them. At the beginning of the first soliloquy, Hamlets self hatred is exposed and Shakespeare emphasiss his isolation. He starts by saying, straight I am whole which is a cleaver use of language by Shakespeare, because it is a sort of pun.One meaning being that he is saying it literally and telling the audience he is talking to them, or he could in fact be referring to his close friends and family, trying to say that he is alone in society and doesnt have nobody he can rely on, or trust. This is because the only people in his life he public opinion he could trust have let him down. Gertrude, Ophelia and most importantly Claudius sit on top of his l ist. Hamlets self-hatred is shown when he says, o what a slave am I He feels interchangeable he has betrayed his father for not believing him.Shakespeare shows the audience that he has low self-esteem for not fetching his much promised revenge to the spirit of Hamlet Senior. This is because he asks the players to act out the cobblers last of his beloved father, and wait to see the reaction of Claudius. For this reason he starts to head his devotion to his father and goes on to say, Am I a coward? At this horizontal surface he has no self-belief and has very negative thoughts of himself. This is merely due to him not taking action against Claudius. All this self-hatred and negative thoughts makes the character of Hamlet seem melancholy.Shakespeare shows Hamlets temper towards himself, just simply as his rage for the king switched onto himself. Hamlet goes on to say, who calls me villain plucks off my beard I should take it (lines 567-572). This is basically the character sayi ng that, he should accept all the insults impel at him, because he deserves it for being a coward. This makes the audience feel sorrow towards him and pity him. Shakespeare here has made Hamlet in the space of a a couple of(prenominal) lines switch from sorrow to anger towards himself, because later onwards he goes on to say but I am pigeon-liverd, which is a person who is scared, this shows how much anger he has towards himself. He then goes onto taking the anger towards himself and turning it on his uncle. He refers to Claudius as remorseless treacherous lecherous kindless villain. Here Shakespeare releases Hamlets fury and rage by using curse words towards Claudius. This also shows that Gertrude and Claudius marriage frustrates him, and is a way for him to take away it all off his chest. in the lead he unleashes his fury, his mind is suffocating as he has too much to keep to himself. Because as he releases all of his fury instantly he contends up with a plan and he starts to think straight. Shakespeare makes Hamlet end his soliloquy with two excellent lines as they rounds up the whole soliloquy the plays the thing, wherein Ill suffer the conscience of the King. This explains his idea because if the Kings guilt shows hell have more proof, and is also a positive sign as he starts to get a more stable state of mind.Also the last two lines are rhyming couplets and this is a technique used a lot by Shakespeare, as it is a sort of cue point for the actors and is used on long speeches. The second soliloquy Hamlet starts to question his existence. He again has a negative insight of himself, to be, or not to be. This is Shakespeare making Hamlet question his existence. It relates to the theme of seeming and being. Where Hamlet is asking himself if there is any point of him existing. This seems to be the case when Claudius and Polonius are spying on him.But when scrutinized it could be that Hamlet knows of the spying and is saying this just to confuse Claudius and Polonius more. This is very cleaver because although it seems like he is mad he is in actual fact not. This shows a lot about his state of mind because if he was still in defence force and not thinking straight he would not be able to cleverly confuse Claudius and Polonius. Hamlet carries on talking about the theme of death and although he has got a lot of his problems off his chest he still is not totally focused and still has problems.He talks of taking fortification against a sea of troubles which is an excellent metaphor used by Shakespeare as it gives the audience a picture in their minds. This basically means that problems are neer ending and will go on forever. Hamlet is questioning weather one should take on all their troubles or just give up and die. Although Hamlets state of mind seems to be unstable it is actual fact at its best as he manages to make Claudius believe he is mad by talking of if he should die or not.Shakespeare makes Hamlet talk of this to deceive C laudius and although it seems like this is the only reason, it also refers to his life. Hamlet says, what dreams may come which means that if people knew what the afterlife was like would they suffer the thresh abouts and scorns of time. This is an excellent metaphor as it describes life by referring to time as being able to whip and having scorns. This builds up a untouchable image in the audiences head of a bad perception of life. This shows Hamlets intelligence and strong state of mind as he manages to express his feelings as well as making Claudius think he is mad.In conclusion Hamlet in the first soliloquy was emotionally unstable. Shakespeare has portrayed him like this to make the audience feel sorrow towards him. But towards the end of the speech he gets an idea after expressing his feelings aloud clearing his head, which allowed him to think straight. In the second soliloquy Hamlets state of mind is still a bit unstable because although he has expressed his feelings he still has the problem of Claudius to deal with. He felt a lot of self-hatred and anger and didnt know who to focus it on.

Anti Nature Concept by Nietzsche Essay

The name of Nietzsche occupies one of the leading places among the greatest philosophers till nowadays. His modulates can be traced in postmodernism and existentialism. His theories and views ar studied by scientists and students his profound and sharp lowstanding of reality and human nature attract attention of numerous great deal every last(predicate) over the world. His closely closely-known theory is related to Will of Power. The notion of the superhuman Uebermensh as a key to understanding of the power, every human being is gallery inside, totally confronts the general philosophic approach , where all reasons and questions are investigated only the in the frames of sole truth. These ides are developed in his work The Twilight of the Idols, where the readers father Nietzsches strong confrontation of the Socratess approach of rationalism. His strongest critic of the Socratess views relates to lack of life appreciation and resistance of the human instincts, because he st ates, that Resisting instincts is just a sickness and not at all a way back to virtue or happiness. (Bailey 2002). Here we are coming closer to the major smirch of our research, namely to the understanding of morality. One of the most vital concepts of Nietzsche was his suggestion, that morality builds the serious obstacle for enjoying of most of life passions and desires, or how he formulated it morality as anti-nature.In his work Morality as Anti-Nature Nietzsche is discussing the ways, how religion and morality, spread via religion, are able to change and suppress human nature. Nowadays a lot of people are living harmonise to some biblical rules and precepts. During the times, when Nietzsche lived, the church was considered to be even a stronger mentor for most individuals, who made their choices and selected their life directions only base on the rules, preached by the priests. Nietzsche was absolutely against it he insisted that religion did not consider the nature of human ity. According to the church all people were to fight against their bad sides, where according to Nietzsche all people were born initially good and they did not need the religious rules to follow them, but rather follow their own desires andpassions. The highest potential in development throughout the whole life can be reached, as Nietzsche stated, only with the help of inside passions, and never the ideals of church. The church demanded from its followers to suppress all the passions in order to become real Christians. In this way the church was exchanging the natural passions of individuals with morality.The idea of free will was also understood by Nietzsche not in the way as it was presented by the church. The believers were supposed to follow all the Gods rules as he was the most powerful being, at the very(prenominal) time, they were to carry responsibility for their decisions and actions. Today we no longer have any pity for the concept of free will we know only too well what it really is the foulest of all theologians artifices, aimed at reservation mankind responsible in their sense, that is, dependent upon them. Here I simply supply the psychology of all making responsible. (Bailey 2002). At this point Nietzsche used this theory for explaining his understanding of cause and effect. The churchs use of counterfactual causality expands to an imaginary and false perception in the mind, and people ultimately jump to conclusions, giving all the credit to a higher form or being. (Bailey 2002). Nietzsche also criticized the situation when instead of looking for plausible answers. The followers of the church just believed, that the word of God was the only true reason. Thus Christianity, as he wrote, was to bear the responsibility for making its followers unsympathetic minded and going against their nature. He ultimately believed that religion creates a concept of anti-natural morality which damages our development as humans quite greatly, eventually termi nus our status and right as individuals once the church gets involved (Jacobus 13).In Nietzsches eyes, it was an attempt to substitute all the intelligence and natural passions, human beings were possessing, with cover and poor spirituality. In this case, he stated, that those, who could invent all such spiritual and moral restrictions, were ill-willed and not able to restrain their own passions. They themselves were not inclined to farther intellectual and moral development, thus they used morality as anti-nature to restrict other individuals in improvement of their lives. Only individuals, who are absolutely not under control of any morality, could be referred to as ideal human beings, because their actions and choices would be found purely upon their natural passions. Their judgments concerning right and wrong things would be under the influence oftheir inside passion only. Overall, we have studied the key notions of the Nietzsches theory, related to the issues of morality, wh ich according to him is the most serious obstacle in formation of life direction, based on the natural instincts and passions. On the one hand, he could be right saying that morality itself is certainly restraining the activities and decisions of people. However, on the other hand our ability to control our emotions and passions is the major feature, which defines us as human beings, not animals.Works citedBailey, A. First Philosophy Fundamental Problems and Readings in Philosophy. Broadview Press. 2002Jacobus L.A. A World of Ideas Essential Readings for College Writers. Bedford/St. Martins. 2013Hayman, R. Nietzsche A precise Life. Oxford University Press (New York), 1980.

Close to the water’s edge Essay

When people ar at a point in their life where they have to make important decisions that will form their future and identity, it is said that they are standing at a crossroad. Choosing a path whoremaster often be difficult because there are so many different wizards to choose, and it only gets harder when somebody tries to influence you, such as maybe your parents. Parents everlastingly want the best for their children, but do they always know what the best is? Probably not. This is withal the case in stopping point to the Waters Edge, where the main component is struggling to find his own way in life while his mother is trying to force him to choose a future to her liking. Close to the Waters abut is a fictional short story by Claire Keegan and it deals with many different themes such as identity development, oppression, social inheritance, gold and love. It is told by a limited omniscient 3. person narrator. The limited omniscient narrators effect on the story is that it becomes a much more(prenominal) serious story because we only focus on his deep and almost melodramatic thoughts of life.Had we for example heard the stepfathers thoughts he would probably have told us that the main source is just a spoiled little boy or something similar, but this is not the impression the author wishes to give us, she wants us to go over the story from the main characters point-of-view so well se the moral of the story. The language used in the short story is quite sophisticated and the grammar is mostly correct. There is no great use of slang or abbreviations, which is the same with the language used by the characters- an indication of a high class family. The story takes off in medias res as were not introduced to the main character but are thrown into a sequence where he is aside on the balcony. The organise of the story jumps between the present and the past, as were given a flashback to when his grandmother went to the ocean with his grandfather, and the n the story leaps back into real time when the family is feeding at the restaurant Leonardos. Leonardos is a very(prenominal) fancy seafood restaurant by the bay, like every other setting we are taken to in the story.The stepfather is a millionaire so the general setting is very luxurious, like the fancy restaurant, the penthouse on the beach, and the references to Harvard University at which the main character is a student. It is make clear by setting that the family is very high class people, though some of them still have bad manners. The stepfather is a staticcharacter, very rich, very arrogant, cruel and insensitive. He is also the antagonist of the story, and keeps picking on the boy for being gay by throwing degrading verbal punches at him Did you hear astir(predicate) this guy Clinton? Says if hes elected president hes going to let queers into the military he says, what do you think if that, Harvard? (p. 3 l. 88-90). pull down so. The best and the brightest. How come you never bring a girl down? (p. 4 l. 123 124). And the stepfather has arranged for the cooks to bring his stepson an embarrassing bright pink cake, like the one you give a girl for her first birthday (p. 4 l. 133-134). The mother is a beautiful hot tempered woman, a bit superficial and wears valuable clothes and lots of make-up. She is also a static character, we know she is supposed to represent the trophy woman whose only job is to look well. The main character is also our protagonist, a very sensitive, polite and intelligent young man, who feels crippled because of his parents of whom neither will accept him for how he really is gay, and with no ambition of wealth (p. 1 l. 4-7).As stated earlier on, the main character is at a crossroad in his life where he has to make some tumid decisions, but he is not free do to so in the beginning, because of his mothers fierce attempts at pressuring him into choosing her lifestyle. In the first part of the story the boy is out on the balcony when his mother comes out to him and ties an unnecessarily tight bow (p. 3 l. 70). This bow is a symbol of how she is holding on to him, pressuring him. This thesis is supported by this quotation from the mother You play your cards right and this could all be yours someday. Hes god no kids. You wonder why I espouse him, but I was thinking of you all along(p. 3 l. 76.78). But then later on he walks down to the beach and starts thinking round his grandmother, from whom we guess that he has been given the different outlook on life than the one his mother holds the woman who embraced him to tightly she bruised him (p. 5 l. 161).He thinks about how she lived a life of regret because she never stood up to her husband, and he realizes that that is not the way he wants to live. He wants to free himself of his parents- he loosens the knot around his neck as a symbol of losing their controlling grasp on him. He feels almost as if he had been dipped in his parents presence in a liquid form and is now all dirty, so he takes his clothes off, and swims in the sea as a symbol of rebirth. His grandmother never jumped into the water because she was afraid of how deep the waterwas, but he jumps in, because he realizes that life is about taking chances and you will regret it if you fail to. The main character still doesnt know what will happen if he stands up to his parents or tells the world that he is gay, but that is a part of life- it involves risks. The title is also the moral in the story a way of saying that you have to make your own decisions. The main character is close to the waters edge on the beach, and now he has to make a choice of either jumping in and taking a chance with his life, or staying on firm ground well knowing how the rest of his life will turn out.

Metabical Case Essay

Metabical is revolutionary product and forecasted to be the first FDA approved normative drug for all overweight indivi triplexs with weight-loss goals. The previous prescriptive drugs have a negative side effects that out weighed its positives. Metabical, on the other hand, did not display as many negative effects in its trail runs and thus was being strongly endorsed by the medical community. The current weight-loss drugs can be classified as prescriptive drugs or over the counter remedies. unlisted drugs were not as a popular among overweight individuals due to lack of regulation and safety concerns. OTC drugs lost out to diet plans, exercise plans and meal replacement/ weight management products, as they were safer options. The barely drug that was approved by the FDA for over-weight individuals was Alli. Alli used to evade the bodys absorption of fat, leading to weight loss.However, it had a lot of side effects, which could cause dangerous medical situations. Metabical, on the other hand, was a dual layer, controlled release formulation. It acted as an appetite suppressant and also had a fat blocker and calorie absorption agent. The over-all product was far superior in achieving weight-loss, over its competitors, for over weight indiciduals but not for obese and severely obsess individuals. therefore, Merabical was aunique product, which was focuses towards a particular segment of the market, the over weight segment. It was the first of its kind and had that advantage. There were other products, but they were not as popular in the market segment Metabical was targeting. It was pictured as a low-risk, high returns drug and had built technical support in the medical community, who were needed to prescribe this drug.2. What are the pros & cons of the forecasting methods presented by Printup? If you had to estimate demand for this product, how would you go about it? What would your demand (unit) forecast go through like for the first 5 years? AnswerIn her first plan of attack forecasted demand by looking at the number of overweight individuals in the United States and narrowing down that population to those who were actively trying to lose weight. She felt those potential users should be narrowed to the 15% of those who were comfortablewith weight-loss drugs. The second approach specifically addressed consumer interest in a prescription medicine weight-loss drug for the overweight and 12% were ready to go to their health care provider to predication a prescription. The third approach was the target market. Even though Metabical would be attractive to all overweight individuals, Printup established a primary target for the aspiration of developing a communications strategy. The ideal Metabical consumer was found to be overweight females, age 35 to 65, who were college-educated.All those three methods claverm well-structured and provide the reasonable ways to project the demand for Metabical. However, the problem was method o ne and three were based on assumptions. Before making any recommendations, she must explore and analyse the assumptions to see if its true. She must also guarantee that the three models must be achievable before proceeding in with the new product. Focus not only on the ideal target market, statistics says more males would be interested in weight loss products, therefore it would be better if Printup could expand the target market.I would probably recommend to go for the third forecast as dataonly focused on our targeted market. In five year there would be about 50% of targeted population captured in this market.3. What considerations should be taken into account when making decisions about the package count? What package size would you recommend? Answer Printup said that the standards for prescription drug dosing rang from one week supply to a three month supply. The 12 week pricing tag would be too much for some targeted individuals financially. They must have a breakeven/ balance for the pricing and the 12 week supply of the weight loss drug. (ie. You will be able to achieve optimum weight loss within 12 weeks of the drug, however paying for 12 weeks of the product is out of some peoples wage.) In the case, Printup decided that the protrude of the packaging should be blister style package, which will allow patients to see each pill and keep track of the dosing. So I think the dress hat strategy is the 4 week to 6 week package that could allow patients to refill once or twice.

Aggression and violent behaviour Essay

The media of film and computer adventures is a phenomenon, which has developed rapidly since its first incarnations of simple graphical games, to todays 3D rendered worlds which lickers be able to inhabit and explore as they wish. The gaming culture which has followed brings an integral part in modern-day society not just for the youth commercialise but also for many adults, as a gateway to escape their everyday lives and express themselves inwardly a gaming environment.This is the new media format untold like television and radio with their introduction into the mainstream, the need to select and explore the implications has attracted scholars, and businesss to explore this new media, attempting to understand its effects on contemporary society. The amount of money and time spent by consumers on these game platforms and softw are has pushed them to the front of the entertainment market place, with several multinational companies vying for market confidence within this exp anding industry (Calvert 2002).The research into violent video games and post play trespass is one of the key study points for this media source. The idea of played aggression transferring into true(a) world situations generates a moral panic within society, and so researches are keen to discover any affairs with play and real life aggression or to dispel the fears of the public which have been scare mongered by the mass media.Moral panics such as video nasties are similar to the notion of game panics, both are especially aimed at young children for whom society deems to be susceptible and vulnerable to impressions from the mass media, and in this essays case their vulnerability to violent video games.The key to the difference with the notion of game panics is the interactivity between the player and the game mechanics, the player is able to decide what happens within the game as long as its within the game boundaries, for violent games this includes the abundance of slaughteri ng computer generated characters, and this is the concern of the parents and oppositions to the graphic games available. Recent events such as the school shootings in Columbine, America have led to increased magnification on the topic and therefore more studies are being conducted trying to theorise a link between play and post play.The main research within the gaming context on violence and aggression is aimed towards the effects vie these games has on children. Jeanne B Funks writing on children and violent video games highlights these concerns. She explores the notion that children are high risk players, and after playing the video games they become desensitised to violence, and abnormal behaviour within the society that they belong.Funk doesnt place a total blame on the games however as she draws on research into pre existing problems within the Childs personality developed within the environment and social surrounding which the child has grown up in, stating that playing the se games could lead to the increased development of these problems. Dave Grossman, a US military trainer on the realities of war has a much different perspective to the debate on video games and aggression.He states that the continued playing of the game conditions and trains the youthful player into a killing machine, perfectly honed to kill on sight without a thought for the consequences. He develops the argument of Acquired Violence tolerant Deficiency Syndrome (AVIDS), liking the disorder to the virus Aids. The disease doesnt kill you but simple destroys your immune system (Grossman). Arguing that the use of violent video games simple desensitises players, trains them to kill (stimulus response) with no thought for the repercussions of their actions.These twain studies outline ii different ideas on the argument of video games and aggression, but neither conducted first clear testing of the hypothesis of post play aggression. A frequently cited paper that presents evidence su pporting the claim that violence in video games leads to violence in real life is Video Games and Aggressive Thoughts, Feelings, and Behaviour in the Laboratory and in Life by Craig A. Anderson, Karen E. Dill. The research draws up the hypothesis of General affective Aggression Model (GAAM).The model included both existing research on human learning and expression and research into media violence effects. The study consisted of two separate tests, a real life test and a laboratory-based test on game players to analyse a link between game play and post play behaviour. Goldstein disputes the merits of laboratory tests on the basis that they are floored due to the subject not playing the game but merely doing as they are told, so the same feelings, and experiences are different to those when the subject is truly playing the game in the comfort of their own home, with individual aims to achieve.The findings of the Anderson and Dill study supported the GAAM model in that post play aggr ession was evident. This is one of the few studies which have been conducted with any credibility on the topic of game panics, that the topic is still wide open due to the lack of empirical research for which solid conclusions on the links between play and post play can be drawn. Freedman states that the lack of experimental research is fundamental in not being able to draw a clear link.He states that the demand factor, where the subject believes he has to react in a certain way and the ability to measure post play aggression are two factors which have thus far underlined the research in to video games and violent behaviour. These problems could be rectified by the increased proportion of studies, of by the drawing up of a new study method designed specifically for the examination of video games and not one which has been used to monitor other forms of media and post picture show behaviour.The existing research available on the topic of post play aggression is extremely limited wi th few pieces able to be seen as peg and giving a total answer to the questions answered. The idea that competitiveness within a game is equally to blame, as violent content needs to be explored as the arousal experienced from winning or losing a competition such as a sports simulation can increase the adrenaline within the body causing an outburst of violence (Fienberg 2002).Similarly the link needs to be addressed that not everyone who plays violent games will go out and kill people and so the link between characteristics innate to the individual are to blame for more severe violent acts and the video games at the moment are being lined up as scapegoats for individuals actions and more research needs to be conducted on the subject.Bibliography1. Anderson, D.A. & Dill, K . E. (2000) Video games and aggressive thoughts, feelings, and behaviour in the laboratory and in life online. Washington APA Journals. Available from http//www. apa. org/journals/psp/psp784772. html Accessed 20/1 0/03. 2. Funk, J. B. (2001) Children and violent video games Are there high-risk players? Online. Chicago Playing by the rules conference. Available fromhttp//culturalpolicy.uchicago.edu/

Business Ethics and Starbucks Essay

1. Starbucks demonstrates a new focus on business ethics and hearty responsibility by providing health cargon benefits to their employees, giving to the welfare of the needy, and also by packaging their goods in recycling materials along with any other practices that are beneficial to the company. Starbucks has also demonstrated by improving their dealings with their customers as well as their suppliers. Although this may not bring in additional revenues, the honorable businesses are better recognized and there durability is greater.As long as Starbucks can continue to gain trust in the customers, it will allow them to produce a strong bond with them also.2. I feel that Starbucks has been concerned with social responsibility in its overall corporate strategy because for one reason it is a popular business and it helps the image of the company to care about the community and the environment. Other reasons Starbucks were so concerned was because of the negative impact on the company. Starbucks has always been assiduous in responsible business practice since they first started their operation and they have always spent a lot of time defending their image as well. Several small coffee shops were put out of business due to the clustering strategy.Starbucks decided to refocus their strategy after the 2009-2009 recession. Several locations were closed because of the overleap of performance due to the economic depression. Because of Starbucks dedication to their employees and suppliers, they were able to earn their loyalty. However Starbucks were also concerned with social responsibility because it affected all parties involved. The company did reach out social responsibility by taking steps to follow certain guidelines and being involved in the community, which is very important to the company since ethical companies move to do better in the long run.3. I think Starbucks has both grown rapidly and mainly because it does provide products and an environment that c ustomers want. Most people dont know anything about the ethical and social responsibility that Starbucks engage in unless they research their websites. I feel that Starbucks success was due to its strong bulls eye image that had been built over the years. Consumers purchased these products from Starbucks because of the good taste. However people were concerned about being ethical and social responsible when running a business, curiously when consumers wanted to enjoy what they were consuming without having to worry about how the products are labored.This company also grew large due to several charity campaigns such as the federation between Starbucks and the project Red to raise money for different events. By being a large buyer of Fair Trade certified coffee, in spite of the high cost, they continued to grow as the purpose of fair trades that promotes a better working condition and greater incentives for the mmanufacturers. Starbucks does not only can quality coffee to its cus tomers, they also have a great atmosphere of the coffee shop. They have given back to the community and earned their trust as well as respect from their customers.

Aruna in fasting and feasting Essay

2007 was the stratum in which I failed to finish the Indian novels I started. I allege 2 and faltered at the 500 page mark in two. I found Vikram Chandras amalgam of literary fiction and crime in ineffable Games remarkably tedious. But my failure with Vikram Seths A Suitable Boy was downright weird. An absolute 5-star epic, I was enjoying it. Unfortunately I had listened to an abridged speech sound a few years before, so I knew where it was heading and I couldnt motivate myself to read the extra 1000 pages I needed to get to the end.So 2008 heralds a change of tactic. For starters, a short novel by an Indian authoress.Desai was born and educated in India and has spent many years direction in the States. Well placed, therefore, to write about the similarities and differences of both cultures and she does this with a text that is by turns witty, farcical, poignant and shocking. Its quite a mix and maven that unplowed the pages turning .. right to the endIt could be argued that this novel is actually two novellas linked only by the character who moves from India to America. Each section is self-contained. heretofore separating them would come down the impact of the message that modern culture (be it Indian or American) is dissatisfying with gender inequality rife in both.In India, MamaPapa (so in tune with each other, they cannot be divided) are raising their two daughters and a son. Aruna is beautiful. Uma is clumsy and plain. But both must be married off. Aruna has her pick of suitors but finding a bridegroom for Uma is a desperate task and the squandering of two dowries is source of much entertaining farce. Flip the coin, however, and the farce becomes tragedy.A failure to draw means a deportment of humiliating servitude to parents and a life of spinsterly loneliness and suffocation. My heart aches for Uma but it bleeds for Anamika (Umas cousin), denied her Oxford scholarship and married off to a family who cared little for her.She endures 25 years of servitude and married loneliness before . well, youve heard the rumours of what happens when unloved wives grow old and a second dowry is required.Desai barbecues American family life as thoroughly as Mr Patton does his steaks. America, the land where freezers are full yet the food cannot be eaten because what would we eat in an emergency? Housewives wear t-shirts with born-to-shop slogans because that is all they are good for Keep the cupboards full. Well help ourselves. The tv is king forget spending time together and eating at the dinner table.Eating disorders are both cry for attention and rebellion against the profligate overconsumption of the West. Mrs Patton, as neglected as many as Indian bride. seeks to keep herself cheerful with the shopping and her sun-bathing. One solar day Arun comes home to find her bikini-clad and oiled-up ready for her day in the sun.She might have been on display in the Foodmart, a special offer for the summer, gleaming with invitation. Almost , one feels, one might see a discount sign above it.Surprising that Desai has painted this incident with so cruel a brush? Yet a major point of the novel is that daughters suffer most when their mothers unquestioningly comply with traditions or the lead of their men-folk. Actually not only daughters. Sons too.Arun is damaged by the excess of education and the weight of familial expectation. Seeking solitude and anonymity (the ultimate freedom) when he reaches America, his behaviour unconsciously mirrors that of his sister Uma, back at home. hardly one of many echoes which Desai uses to tie her two stories together.Shortlisted for the 1999 Booker prize, Desais novel was, in effect, the runner-up. In a rare glimpse of the judging process, Gerald Kaufmann, the chair that year said, If we could have a chosen a runner-up, we would undoubtedly have given the runner-up award to Anita Desai and Fasting, Feasting a most beautiful novel, actually moving, very funny, terriblyillustrative of what happens to women in different parts of the world.

Branding Essay

Case vignette 1 feat determine in a recessionary economy Our client is an FMCG major that sells its products crossways many large and small retailers. The client is facing pressure from one such large retailer to cut prices across signs and categories. The client is therefore losing money on several products. Our client would like to put on analytics to bring in some science into the pricing decision. Our analysis should help the client take root what pricing strategies should be applied to each product. How would you approach this analysis?The data available is weekly price and slew data for all client brands at the retailer for a period of 2 years.Case moot 2 Managing extreme seasonality Our brand is a high end lifestyle brand, famous globally. They however, face an discommode of seasonal sales, with over 60% of their sales coming in the holiday period. They would like to understand how better to ensure sales in non seasonal periods as thoroughly and make the sales curv e more even. Data available includes volume and values sales and usage and attitude studies.Case Study 3 NPD (own label) at a supermarket chain A leading supermarket chain wants to expand its limited portfolio of RTE food products. Transaction data for the past 1 year is available. How would you go about understanding the type of products to be introduced? What is the build strategy for the products chosen?Case Study 4 Acquisition vs New product development A food major in the market with no chips brand in its portfolio. A decision has been do at the board level to either acquire an existing brand or launch a new one in this space. You are in charge of implementing this. 1. How will you take the decision on acquisition vs. new product development? Which metrics would you evaluate, what analysis would you perform & what data would you require? 2. If you root to acquire a brand, how would you choose among the existing brands? What info do you require on each brand to make this cal l? a. Any intangible factors that would influence your valuation of existing brands? In campaign you decide to launch a new brand, how would you go about it? How would you decide the desired new brand characteristics and the associated trade mix?Case Study 5 Analyzing brand performance A chips brand has recently been launched, only when its performance has not been too good. The large promotional investments put in have not yielded changeless returns. You are told to investigate whats wrong with the brand. 1. What data would you request to complete your investigation in this case? 2. Can you talk about your analysis roadmap in this scenario? What possible corrective actions would you signify (you are withdraw to make relevant assumptions on the diagnosis)?Case Study 6 Heritage brand with stagnating growth A very old chips brand (kind of like a heritage brand) is faced with stagnating growth. It continues to perform reasonably well on key equity parameters, and there is no decl ine compared to previous years. 1. How do you read the smirch? What data would you require to make an accurate diagnosis of the issue? What are the potential corrective actions you would suggest? How would you decide between the various options?

Fashion Couture

In France, the term haute couture is protected by law and is defined by the Chambre de commerce et dindustrie de capital of France based in Paris, France. The chambre syndicale de la haute couture is defined as the regulating commission that determines which fashion houses are eligible to be true haute couture houses. 4 Their rules state that only those companies menti oned on the list drawn up each year by a commission domiciled at the Ministry for perseverance are entitled to avail themselves of the label haute couture.The chambre also deals with piracy of style, foreign relations and coordination of the fashion order of battle timetables, and do some international advertising for the French fashion industry. The chambre also runs a Paris couture check to teach upcoming designers and technicians the couture trade. The school helps bring new designers to help the couture houses that are still present today. The criteria for haute couture were realised in 1945 and updated in 199 2.To earn the right to call itself a couture house and to use the term haute couture in its advertising and any other way, members of the Chambre syndicale de la haute couture must follow these rules Design made-to-order for private clients, with one or more fittings. Have a workshop (atelier) in Paris that employs at least cardinal people full-time. Must get hold of twenty full-time technical people in at least one atelier (workshop). Each season (i. e. twice a year), present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear. However, the term haute couture may suck been misused by ready-to-wear brands since the late 1980s, so that its true meaning may have engender blurred with that of pret-a-porter (the French term for ready-to-wear fashion) in the public perception. Every haute couture house also markets pret-a-porter collections, which typically deliver a higher return on investment than their cus tom clothing. citation neededFalling revenues have forced a few couture houses to abandon their less profitable couture division and concentrate solely on the less prestigious pret-a-porter. These houses are no longer considered haute couture. Many top designer fashion houses, such(prenominal) as Chanel, use the word for some of their special collections. These collections are often not for sale or they are very difficult to purchase. Sometimes, haute couture is inappropriately used to label non-dressmaking activities, such as fine art, medical specialty and more.

Humanities and Architecture †Gio Ponti Essay

Sculpture is created by merge durable or plastic material, commonly stone either rock or marble, limestone, ivory, and/or granite. Sculptures atomic number 18 created with carving and/or assembled, built together and welded, or molded by sculptors. In addition, sculptures atomic number 18 three-dimensional art-work that can be seen commonly in public places. In renaissance period, many sculptors were know in Europe. Some of the sculptors known in continental Europe were Giovanni and Michelangelo. Example of a sculpture is the Pantheon that was make by Marcus Agrippa, a Roman sculptor.On the some other hand, computer computer computer architecture can be defined through as process and as a profession. As a process, architecture is the act of drafting and constructing buildings and other physical expressions, principally to draft buildings. In literary context, architecture takes into account much(prenominal) of the designs of the structures. From the macro take aim of how a building combines with its surrounding landscape (e. g. rural design, and landscape architecture) to the micro level of manifestation detail and, sometimes, article of furniture, architecture plays a major role in its construction.Basically, architecture is the activity of drafting any variation of system. System integration Merging architecture and sculpture in modern world is called Archi-Sculpture. Innovations applied in construction and project designs through modern day technologies and discoveries new materials allowed architects to draft buildings with sculpture type designs. 1 of the purpose of mixing architecture and sculpture in buildings make sense in designing structures that be historical, exquisite and scenic depending on the type/kind of buildings.Example of structures in which Archi-sculpture can be seen includes Sagrada Familia in Barcelona and Crypt of the Church of Colonia Guell by Gaudi. Implicitly, sculpture and architecture are two different areas of studi es which are overlapping in nature. Sculpture became to a greater extent useful and tectonic, making a link with the geometric designs which are fundamentals of architecture. Likewise, architecture became revolutionary with the used of sculptural concepts and/or ideas. In example, the dramatic architecture of R. Steiner defined the propinquity amongst anthropomorphous architecture and figurative sculpture.In our modern day living, the Blob architecture of Greg Lynn and Lars Spuybroek are examples of Archi-sculpture. The pre-World state of war II era (1900s) was recognized as the Age of Sculpture, today. In the history of architecture, the curved walls in art gallery exemplify a good example of sculptural fashion in modern day geomorphological design. On the whole, sculpture and architecture are two different studies that can be mixed, wherein statues and buildings complement to individually other, designs and drafts could include sculpture concepts, and sculptures are better s een along and within structures.Demarcation between sculpture and architecture Sculptors are the laborers of their own work. They are the ones who carves, mould rocks, stones, and marbles to make statues and figures. Unlike architects, they are only responsible for the design of the buildings. They are not the ones who make the buildings the engineers are the ones who implement/follow the designs of the architects. In addition, sculptures are more of aesthetics, beautifications, historical and part of culture.Architecture focus on how to design structures, involves drafting, used of materials, designs, used of geometric forms, and concerns with space. plot of ground the rationale of sculpture is to entertain, architectures focal point is to create/draft structures. Consequently, sculpture is more of subjective (art) than objective nature (and vice versa for architecture concepts). Gaudi and Mies architectural style Gaudis gothic architecture was remembered as stylistic insult duri ng the later part of renaissance. It was described with pointed arch, the ribbed vault and flying buttress. umteen of the old churches, universities, castles, and palaces were designed using gothic architecture. The Sagrada Familia, one of Gaudis greatest designs, combines sculptural and architectural ideas. Until today, the construction of Sagrada Familia is still continuing. With the projects vast scale and peculiar design, Barcelona made its way in cover song tourist attractions in the world. Its style was celebrated as irregular and fantastically obscure. Gaudis architectural style describes a complete and straightforward method, providing an example of the spontaneous and basic methods.His artistic style allowed him to attain equilibrise forms comparable to which nature offers. Gaudis architecture portrays the totality of his artistic contribution of combining materials, methods and poetics (which is sculptural). His approach to furniture design was a graceful spatial continu um that goes beyond structural expression and integrates with the sculptural idea. Conversely, Mies structural designs of traditionalistic custom houses were pulled away by critics/progressive theorists for attaching historical ornament un thinkd to a modern structures underlying construction.The earth-resting structure of Mies defies the concept of earth-rooted type of architecture. Critics suggest Mies designs which do not reflect to the environment. The structures built by him do not complement with the landscape or the environment itself. Mies architectural designs are more of an isolated type of structures which doesnt fit to most of the peoples interest. Earth-resting architecture does not relate to the earth or landscape of the buildings which appears to be off-nature to the progressive theorists/critics of Mies.

Detergents Case Essay

A detergent is a surfactant or a multifariousness of surfactants with cleaning properties in dilute solutions.1 These substances argon usually alkylbenzenesulfonates, a family of compounds that ar similar to gook plainly are more soluble in hard water, because the polar sulfonate (of detergents) is less likely than the polar carboxyl (of lash) to bind to calcium and other ions found in hard water. In most household contexts, the line detergent by itself refers specifically to laundry detergent or dish detergent, as opposed to bargain soap or other types of cleaning agents. Detergents are commonly available as powders or backbreaking solutions. Detergents, like soaps, work because they are amphiphilic partly hydrophilic (polar) and partly hydrophobic (non-polar). Their dual nature facilitates the form of hydrophobic compounds (like oil and grease) with water. Because air is not hydrophilic, detergents are also foaming agents to varying degrees.Contents hide1 Chemical classifi cation of detergents1.1 Anionic detergents1.2 Cationic detergents1.3 Non-ionic and zwitterionic detergents2 Major applications of detergents2.1 Laundry detergents2.2 Fuel additives2.3 Biological Reagent2.4 Soapless soap3 See also4 References5 External linkseditChemical classification of detergentsDetergents are separate into three broad groupings, depending on the electrical charge of the surfactants. editAnionic detergentsTypical anionic detergents are alkylbenzenesulfonates. The alkylbenzene portion of these anions is lipotropic and the sulfonate is hydrophilic. Two different varieties thrust been popularized, those with branched alkyl groups and those with linear alkyl groups. The former were largely phased break in economically advanced societies because they are poorly biodegradable.2 An estimated 6 billion kilograms of anionic detergents are produced annually for domestic markets. Bile acids, such as deoxycholic acid (DOC), are anionic detergents produced by the liver to guardianship in digestion and absorption of fats and oils.Three kinds of anionic detergents a branched sodium dodecylbenzenesulfonate, linear sodium dodecylbenzenesulfonate, and a soap. editCationic detergentsCationic detergents are similar to the anionic ones, with a hydrophobic component, but, instead of the anionic sulfonate group, the cationic surfactants have quaternary ammonium as the polar end. The ammonium center is positively charged.2 editNon-ionic and zwitterionic detergentsNon-ionic detergents are characterized by their uncharged, hydrophilic headgroups. Typical non-ionic detergents are based on polyoxyethylene or a glycoside. Common examples of the former complicate Tween, Triton, and the Brij series. These materials are also known as ethoxylates or PEGylates. Glycosides have a sugar as their uncharged hydrophilic headgroup. Examples include octyl-thioglucoside and maltosides. HEGA and MEGA series detergents are similar, possessing a sugar alcohol as headgroup. Zwitte rionic detergents possess a net profit zero charge arising from the presence of equal numbers of +1 and 1 charged chemical groups. Examples include CHAPS. See surfactants for more applications.editMajor applications of detergentseditLaundry detergentsMain article laundry detergentOne of the largest applications of detergents is for cleaning clothing. The provisions are complex, reflecting the assorted demands of the application and the highly competitive consumer market. In general, laundry detergents contain water softeners, surfactants, bleach, enzymes, brighteners, fragrances, and many other agents. The formulation is strongly affected by the temperature of the cleaning water and varies from country to country.editFuel additivesBoth carburetors and fuel injector components of Otto engines benefit from detergents in the fuels to prevent fouling. Concentrations are about 300 ppm. Typical detergents are long-chain amines and amides such as polyisobuteneamine and polyisobuteneamid e/succinimide.3 editBiological ReagentReagent grade detergents are employed for the isolation and purification of integral membrane proteins found in biological cells. Advancements in the artlessness and sophistication of detergents have facilitated structural and biophysical characterization of important membrane proteins such as ion channels,4 transporters, signaling receptors, and photosystem II.5editSoapless soapSoapless soap refers to a soapfree liquid cleanser with a slightly acidic pH.6 Soapless soaps are used in an array of products.

Mona Lisa Paper

Is It Her Twin or Sister? An wile collector in 1913 made a disco real that has baffled numerous historians for some period now. Huge Blaker, an English art collector found the Isleworth Mona Lisa shortly before World War I. The Isleworth Mona Lisa is a moving picture of, what looks to be, a three-year-old Mona Lisa. This painting has been identified as a Leonardo da Vinci painting, simply some historians believe that this cannot be true. With some differences in the paintings they believe it may concur been another small artist at the time trying to copy da Vinci.The Isleworth painting is seemed to be with an international consortium while the original painting is kept in Paris five Museum. The famous woman is this picture is Lisa del Giocondo. Lisa was from Florence and Tuscany, Italy. She married a cloth and silk merchandiser in her teenage years. Lisa was born in Florence on June 15th, 1479, many a(prenominal) think that she was born on a rural property that is though to throw away been owned by the family. Lisa had five children with the merchant named Piero, Camilla, Andrea, Giocondo, and Marietta.Lisas husband, Francesco di Bartilomeo di Zanobi del Giocondo, increased her cordial status because he was from a middle class family, while Lisa was from a lower class with no dowry from her family. Francesco was an art lover and commissioned da Vinci for a portrait of his wife. He is thought to have commissioned Lisas portrait to celebrate bother Andrea del Sartos birth and the purchase of the familys home. (http//en. wikipedia. org/wiki/Lisa_del_GiocondoMona_Lisa) In the painting in the Louvre, Lisa is represent as a faithful wife through gesture-her right hand rests over her left. (http//en. ikipedia. org/wiki/Lisa_del_GiocondoMona_Lisa) Da Vinci in like manner represented Lisa in blue fashion with dark clothing that would have come from Spain. This would have not represented Lisa in her family because she would not have been able to afford t hese type of clothing with her familys income. Many historians have say that Lisa is wearing dark clothes because she would be mourning the death of her first daughter, which, in many ways, is wrong. The painting took da Vinci some time to finish because he received money for the painting The mesh of Anghian, which was offering more money than the portrait of Lisa.Some historians have guessed when da Vinci finished the painting because he carried it most with him through-out his later life in France. The guesstimate is around 1516 is when da Vinci finally finished the Mona Lisa. The Isleworth Mona Lisa is what seems to be a younger Lisa, but because we do not have actual proof, that is only an assumption. Historians cannot give an exact determine as to which this painting was started or even finished because they found the painting in was found with a noble family.After Blaker purchased the painting it was move to Isleworth, England, where the name came from. Whilst the first W orld War was going on, the Isleworth painting was moved to America for preserving. The Portrait eventually made its way back to Europe, where is was analyzed in Italy before creation sent to the Swiss bank vault for safekeeping. (http//abcnews. go. com/blogs/headlines/2012/09/second-mona-lisa-unveiled-for-first-time-in-40-years/) Since that time period the Mona Lisa Foundation has worked on the painting to chuck out its authenticity and if da Vinci really painted this portrait. pic The differences among these two paintings ar not significant ones, but they are big enough that some may believe that this cannot be a true da Vinci painting. The Isleworth is painted on canvas while the Louvre Mona Lisa was painted on wood. The Isleworth withal has a very plain background and columns on either side of the figure, but the Louvre painting seems to be the equal background with a lot more details included and no columns. The sizes of these two painting also is making historians scratc h their heads because the Louvre painting is narrower. pic However at that place are eerily many similarities between the two paintings that have made historians and scientists believe that it had to have been painted by the alike(p) person. It strikes us that in order for that to be so accurate, so meticulously exact, only the person who did one did the other said art historian and Mona Lisa Foundation member Stanley Feldman. (http//abcnews. go. com/blogs/headlines/2012/09/second-mona-lisa-unveiled-for-first-time-in-40-years/) The clothing in the two paintings seems to be of the same high Spanish fashion.The pose shows that Lisa was a loyal wife with her left hand over her right, this pose is that same in both paintings. It took art historians 35 years to conclude their tests on both Mona Lisa paintings. The Mona Lisa Foundation performed many experiments comparing the two. First the foundation placed the painting side by side and found that Lisa in the Isleworth painting is sma ller than she is in the Louvre painting. The simple graphic illustrations demonstrate that the figure in the Louvre Version is approximately 10% larger than the figure in the Earlier Version (http//monalisa. rg/2012/09/10/leonardos-hidden-technique/) The features of Lisa in both of these paintings are exactly the same with same positions that are perfectly aligned. They are dramatically different compositions, and the technique of counterweight and related geometric measurements employed, points to the two portraits having been painted by the same artist someone intimately familiar with both, and who had the intention to create two different paintings of the same subject(http//monalisa. org/2012/09/10/leonardos-hidden-technique/)With these two paintings being so eerily similar, but also having some obvious differences, art historians have drooled over these two paintings. The ecumenic population knowing the famous Mona Lisa painting in the Louvre, but not knowing until this year t hat there was another painting of Lisa del Giocondo, and earlier painting. Some historians believe that this paint could not have been done by the famous da Vinci because there were so many copies of the original Mona Lisa, but without doubt that Mona Lisa Foundation has proved them wrong. Over 35 years of test have proven them that both paintings were actually done by da Vinci.

Marijuana should not be legalized Essay Example | Topics and Well Written Essays - 1750 words

ganja should non be legalized - Essay ExampleIt has been reported that the increasing number of children are experimenting with the recreational medicates such as Marijuana. Further, studies on the arrested criminal serving their sentences in different jails suggested that they were involved in using drugs manage Marijuana at least once in a week before they were arrested. (DuPont, 2010). These statistics suggest that the friendship as a whole kitty actu anyy bear a lot of cost for the free and unrestrained used of drugs like Marijuana and so should not be legalized. This argumentative essay impart present a case for not legalizing the Marijuana and will present different reasons along with operable examples as to how the legalization of Marijuana butt actually be detrimental to the society and the individuals. Marijuana should not be legalized Probably one of the biggest arguments against the legalization of the marijuana is based upon the principles of morality. The use of the drugs in general is considered as immoral in any given society due to the overall impact of the same on the society. ... Religion therefore in this sense suggests that the use of drugs generally should not be allowed because it will minimize the humanistic characteristics of the individuals. Historically the use of drugs such as Marijuana remained banned due to the adverse mixer impacts of their use on the individuals. Since the use of the Marijuana often result into the intoxication therefore plunder disadvantageously cause the personal injury. It is also important to note that the marijuana is considered as the stepping stone drug which can lead to the use of other drugs such as cocaine and other more severe drugs. This is because of the incident that the Marijuana is often considered as easy to obtain and use and the relative effects of the drug can often lead to the so called experimentation with other hard and soft drugs. much(prenominal) tendencies therefore can further led to the excessive use of other drugs and therefore the overall cost of rehabilitation of all those engaged into the use of harder drugs can be high. (Messerli, 2010) It is also important that the Marijuana is considered as a socially addictive drug therefore and has really capability to induce abuse. Such capacity of the drug therefore can further led to the domestic as well as the social disturbance better-looking the fact that the drug is of addictive nature. This is also because of the fact that due to overall nature of Marijuana volume who actually use this drug become what is called potheads and Marijuana start to dominate most parts of their lives. Such domination therefore creates further social alienation as well as the marginalization of the drug addicts. The use of Marijuana is therefore not only

Cultural differences in treating and diagnosing mental illnesses Term Paper

Cultural differences in treating and diagnosing psychical illnesses - Term Paper Example142-143). The candidate mustiness separate from his people and adopt estranged behavior as if preparing for his own death. He reaches the point where he has adopted a different identity as if born again. But the habits he then picks up may find him living near cremation sites and even eating dead flesh. Such behavior, accepted in India or Nepal, would be seen as outside the norm in the United States or Europe. Anthropologists look a handle cultures to determine what is social conformity and how personalities are evaluated and accepted within its range. There may be forms of mental illness or disorder occurring across culture. This may well be the case of schizophrenic psychosis, which seems to appear in other cultures and re give way individuals with organic delusions. Such individuals may hear voices which others dont hear and then go into extreme isolation or withdrawal from the trust of ot hers (Haviland et al, p. 150). As explained below, other cultures may even treat schizophrenia different than American and European cultures. One concept of mental illness in the United States addresses much(prenominal) illnesses as psychosomatic ailments. These ailments indicate illnesses rooted in the mind that may not have ship and or obvious physiological causes. In the Euramerican tradition these illnesses may be treated under the biomedicine schema. This system is based on the dualistic mind- embody theory rooted in Western philosophy and psychology. The biomedicine system has been seen as an effective one in America. It has resulted in a large pharmaceutical industry that has virtually develop medication for all kinds of mental illnesses. Yet other cultures may approach psychosomatic ailments otherwise, reflecting their own improve systems. Immigrants or people from other countries in European and North American societies may respond differently to the cultural pressur es of their new lands. They may also respond differently to the medication issued under the biomedical system. former(a) lands and cultures may not have such theories dominated by a scientific mind body bias. They may respond more to, for example, certain spiritual beliefs of their own cultures. Anthropologists have been investigating some of these cross cultural differences and may help eventually integrate the concept of biomedical approaches in the West with workable approaches from other countries. Culture bound Syndromes Researchers and anthropologists have noted examples of ethnic psychoses appearing specific to certain cultures. sometimes referred to as culture bound syndromes, these forms of psychoses denote mental disorders that appear bound to unique combinations of environmental settings and cultural practices. They are specific to particular ethnic or cultural groups. In several places in sou-east Asian and Africa, some men suffer from koro, a belief that their genital o rgans are retracting spur into their bodies (Watters, 2010). The feeling is extreme enough that some patients feel they may die due to possible causes of likewise much sex or masturbation (Haviland et al). Certain Algonquian Indians have demonstrated the malady of dropping into a trancelike state inducing fear in others that they are cannibals. Different cultures across the being tend to have their own specific maladies that are usually related to narratives and stories of their own countries. However, in this present day of mass market communication

Perfomance and Occupation Essay Example | Topics and Well Written Essays - 2000 words

Perfomance and Occupation - Essay ExampleThis paper exit focus on the vastness of the understanding of the occupation and this paper would also try to find out the proper occupational therapy to emend the performance of the employees. Introduction To be indite Value of skills and knowledge in the occupational therapy To be written Professional skills Personal and Professional Development, is the most central part of any educational course. The academic remarks will fetch good marks in the exams but, in the overlord field the individualised and overlord increase is very much of import. The proper combination of good academics and the PPD would help a person to achieve a sustainable position in the real life corporate world. For any corporate on-job projects needs a personal and professional development grooming, because the fresher are not given up with the corporate world. And each and all(prenominal) organization has their own scale of professionalism and expectations f rom the employees. For any graduate the on-job projects are successful while they get reassured about their personal and professional development during the projects. Most of the business schools send their students to the on-job training to get accustomed with the corporate world so, while they wedlock the organizations in their final recruitment, they would be polished enough to join as the professionals. For any on-job training there is a tuition stage and most of the time this learning stage is an ongoing process. This paper would try to reveal all the positive learning and the personal and professional developments during the training. The main outcomes of the process are written bellow. The kernel of success It is very fundamental to know the meaning of success. It is very easy to say that a course is very successful but it is very important to understand meaning of success. Erik Weihenmayer treated as one of the most successful man to reach his dream. He climbed the Moun t Everest being the first blind men to reach the peak of the Everest (Throop and Castellucci, 2003). Now it is very important to understand why he is been treated as one of the most successful man, well, reaching the personal goal with the help of professional experience can be treated as the success. He was a blinded at the age of 13 and started climbing from the age of 16. With hard work and touch of professionalism he reached his goal and that is the reason he was successful. Same way in this case the meaning of success has been set in motion with the proper blend of self belief, potentiality and values. Self belief the confidence is a very important factor for any job to be done successfully. Nobody is perfect at the beginning he or she has to nourish him or herself to gain the confidence. And with the mistakes the perfection will come, and that will make the person much confident. Potentiality trainings are basically to improve the potentials of the individuals. Potentiality is a hidden strength and with the proper training it can be strengthened. The trainings and on-job projects help the individuals to learn from the others and it also teaches to understand the potentiality of the others. Values personal values, professional values, ethical values and the ability to respect the values of the fellow employees are very much important. The position course taught to respect what other thinks, how they feel and how an individual should act toward the values of the others. Organizational changes towards the better

Reimagining Detroit by John Gallagher Essay Example | Topics and Well Written Essays - 2500 words

Reimagining Detroit by John Gallagher - Essay ExampleThe purpose of this paper is to summarize Gallaghers arguments about what has gone wrong with Detroit, what made it go wrong, and the corrective actions that need to be taken to reanimate the situation. A comparison of Detroits situation forget be made with Dubai metropolis. An analysis of the solutions given by the author to the problems facing Detroit will be also e evaluated. The solutions will be assessed to see if they argon applicable to the current problems facing Dubai. One thing that is wrong with Detroit according to Gallagher is that the city is shrinking and losing its author glory. The city is getting depopulated, thus creating a lot of empty spaces (2). Gallagher notes that, at its peak, Detroit was ranked fourth largest city in the U.S. It had numerous factories which were doing so well and its many streets were lined with people and shopping malls. During this time, Detroit was densely populated, segregated, and enjoyed a lot of prosperity. However, all these disappeared as many shops and factories have closed down with many people pitiful to places with conducive surroundingss for investment and job opportunities. Gallagher attributes this mass migration to many factors such as insecurity, scummy governance, and lack of dangerous infrastructural facilities among otherwises. In order to overcome these wrongs and bring back Detroit to its former glory, Gallagher proposes adjusting expectations. In this case, he argues that Detroit residents should stop spirit back and accept the situation and work with the city as it is now. To inspire Detroit, Gallagher customs a host of other cities in the U.S. and other countries that have made use of empty space and rebuilt their infrastructures. For instance, he notes that in Seoul, London, and Zurich, streams that were erst covered in the sewer system have been harnessed and brought back to the surface, thus improving the environment as well as establishing new parts and developments alongside the water. In San Francisco and Portland, highways that were not needed were removed from the city center, creating room for the neighborhood to reconnect with the waterfront. He also notes that, in Havana, a beneficial network of urban farms initially developed during extreme food shortages, but is now acting as the food wicket for Havana, supplying a variety of vegetables and fruits (Neill 648). Gallagher suggests simple interventions for Detroit at the local level. For instance, he notes that one of the wrongs that have panicky people and investors away from the city is the fact that the city is dirty and stinky. This is because the city is full of weeds and has poor sewerage system. Therefore, to beautify the city, Gallagher recommends the removal of the weed-choked vacant lots that make the city untidy (28). He recommends the use of Philadelphia Green model reseed the lots with ground cover or grass, install picket fences an d localize trees. His suggestions also include building a good sewerage system to remove the wastes as this will help keep the city clean and attractive to both the people and the investors. Gallagher sees a problem with the roadstead within the city of Detroit. He notes that the roads are dilapidated and pathetic. Some of the roads in good condition no longer carry the traffic that they used to carry due to the mass exodus of people from the town. He cites the eight-to-ten-lane that longer serves the purpose for

Final Exam Essay Example | Topics and Well Written Essays - 1000 words - 7

last-place Exam - Essay ExampleThough some of these values evolve to embrace the changing propagation and others may interpret it differently under different situation but the universal acceptance of what is obligation and what is wrong has given them a strong foothold to withstand the adversities of the time. Barring serious acts of omission and commission, it is increasingly becoming difficult for a person to maintain a high level of personal impartiality as very often the personal values clash with the organizations objectives and organizations target based results.The application of Ethical Business Leaders Decision Tree helps to evaluate the ethical and legal dilemma of the issue at hand. In the contemporary time, the direct helps to evaluate the actions and murder outcome of the business decisions so as to ensure that the companies and business enterprises conform to the wider interests of their various stakeholders. The tree overly promotes a sense of corporate social responsibility and relates the standards imposed by law with those mandated as a matter of ethics (Ethics, Value Creation and Risk Management).As per the decision tree, the restaurant is bound to safety device the interests of its customers by providing them with safe and edible food items. The contaminated sausages pose a threat to the well beingness of the customers and therefore, not only the whole shipment of the contaminated sausages be withdrawn, the seven customers who had fallen sick subsequently eating those sausages, should also be appropriately compensated. The law also makes disclosure necessary under the cake of deceptive practices and Jerry and his partner must disclose that the contaminated sausages direct been withdrawn from the restaurant menu.The decision tree has huge implications for all types of actions and business decisions for all stakeholders. The anxiety of George, business partner of Jerry, is also genuine because they have put a huge amount of money into

Gratuities Essay Example | Topics and Well Written Essays - 750 words

Gratuities - Essay ExampleIn the instant case, as the Chief of Police, it becomes my primary responsibility to uphold the above principles and set an example to my colleagues and subordinates. However, the owner of the restaurant has been direct in the city for the past 15 years and the free meals he offers to the police officers is a particular of his appreciation for the efficient services they render and not a favor that the officers extract. In addition, he is alike a personal friend of the mayor, my boss. Thus, it appears that the restaurant owner has been offering gratuities to the officers with the tacit knowledge of the mayor. Under the save circumstances, where police corruption has become a threat to nations across the globe, as a responsible officer, I cannot tolerate the acceptance of gratuities in every form, especially when the criminal justice system is planning and implementing mingled policies for the prevention of corruption. Therefore, I will very politely r efuse the offer of the restaurant owner. In addition, I will also request him to not extend any such favor anymore to the officers of my department. I will also explain the situation to the mayor and apprise him of the policies that our department have on such issues. On the other hand, I understand that my decision may hurt the bona fide intention of this man and, hence, I will agree to accept some contribution from him for any facility or utility for the prevalent visiting the police stations for any service such as building a rest room. However, prior to committing anything, I will discuss the issue in detail with my boss, the mayor. Thus, a liberal citizens contribution to the services we offer will ultimately revert to the benefit of the other citizens in the community. pass 2 The National Incident Management System (NIMS) provides the national frame choke for managing and supporting operations during any emergency, based on standardized misadventure management strategies ( Emergency Operations Plan, 2013, p.8). The Incident Command System (ICS) is a standard command and control system as stipulated by NIMS for the response at the scene of incident (Local and Tribal NIMS Integration, n.d., p.8). Emergency Operations Plan (EOP), on the other hand, is a guide that contains the relevant guidelines to be followed before, during, and after an incident or emergency (Emergency Operations Plan, 2013, p.5). The Emergency Operations Center (EOC) serves as the central point for managing information, making decision and providing support as well as resource distribution during emergencies (p.5). Thus, it transpires that the NIMS, ICS, EOP and EOC ar the major components for the management of various operations during an emergency. NIMS prescribe the uniform standard and all the other components that work together during any major incident. While EOP is the set of policies to be formulated locally to counter any emergency, these will be based on the standards tha t NIMS prescribes, the EOC and ICS execute the policies and procedures that the NIMS stipulate. Therefore, it can be construed that the activities of all these components are be and mutually complementary to one another. These

What Criteria might be used to Define a State as Liberal Democracy Essay

What Criteria might be used to Define a State as Liberal Democracy - Essay ExampleThe unaffixed state can be explained as an opposition of the individual against the norms of custom, tradition, and religion (Barry et al 2001, p. 3). As a result, the liberal inherently distrusted the delusion of any authority over the individual and the forces of the marketplace. Democracy is a means by which members of a community of interests could ensure equality while working to achieve common goals and aspirations.Liberal majority rule can be defined as a political system in which the coating of state fountain is curtailed in several specific ways. The first, most important constraint is the clear separatior if the private and the public realms. Any expressed attempt to merge the two is considered illegitimate. Liberal democracies are also political systems in which any application of political power must be sanctioned by law and a certain spot of equality before the law is accorded in all citizens. Political power is subject to popular control with regular, open, and reasonably fair elections in which at least two parties compete for power. Finally, while there whitethorn non be a constitutional separation of secular and clerical authorities, the former has prevailed over the latter, at least in recent times. (Bell 2006, p. 123).The main criteria used to defined the state as liberal democracy are the rule of laws and supremacy of constitution, voting rights and equality of all citizens, civil liberties and minority rights, independent terrace and parliamentary power, independent media and religious freedom, subordination of military to the state power and freedom and autonomy of movements and assassinations. The examples of liberal democracies are France and Austria, Jamaica and Poland. Following Plattner (2007, p. 41), the general will of the community could force men to be free. Far from quest to defend the liberty of the individual from the power of the state , the essence of democratic thought is to capture and employ the power of the state to benefit the community as a whole. Phrased an early(a) way, if liberalism proclaims the primacy of the individual, democracy demands the subordination of the individual to the corporal welfare of the whole. Liberal values are not, of course, the only desiderata. There are ideals which others share, of unity, efficiency, order and security. In addition, all societies today, whether democratic or non-democratic, pursue the secular grail of economic growth, and democracy is likely to be judged not only by its merits but its performance. Some account, therefore, had to be taken of the relationship between political clean up and economic freedom--a liberalization of markets and the spread of local wealth to match the dispersal of political power (Barry et al 2001, p. 43).Civil society corresponds to liberal democratic society in its political aspects and to the pluralistic society of volunteer associ ations and private corporations on the other. Civil society entails the freedom of contract and the market economy. The private ownership of proportion and the freedom of contract and the organization of the market economy around them, are necessary conditions for civility in society. Seen in the crudest terms, civility and the market seem to be antithetical to each other--one altruistic, the other egoistic, the one inclusive, the other exclusive--but in fact they are mutually dependent. The very anonymity of the market, its relative disregard for the primordial and personal, is a necessary condition of the extension of the collective self-consciousness to the inclusion of unknown and unseen persons (Bell 2006, p. 13). Political scandals in the modern world can be understood only by developing an appreciation for this ambiguity concerning the use of political power-an ambiguity

Strategic Human Resource Management Essay Example | Topics and Well Written Essays - 3000 words - 1

Strategic homo Resource solicitude - Essay ExampleEven though the workers are apportioned into different departments, they provide be overseen by the homosexual resource department only, apart from the management team. Therefore, human resource department will hold back their presence in every aspect of workers life in an administration. This paper will look at the human resource department of a fictional company, galactic Enterprise article of furniture by specifically analyzing its Strategic Human Resource Management, its advantages, and the disadvantages. In addition, the paper will discuss a set of recommendations, which will be drafted to fill any gap, between what is actually happening and what is felt to be desirable.SHRM short for Strategic human resource management is the concept of managing workers in an organization through human resource management (HRM as well as HRD), with the main emphasis of attaining strategic goals of the organization. So, SHRM can be defined as the linking of HRM with strategic goals and objectives in order to improve business performance and develop organisational cultures that foster innovation and flexibility (Truss & Gratton, 1994). Human Resource management always forms an integral part of the organization and when it becomes a strategic partner in the formulation of the companys strategies, the concept of Strategic Human Resource Management is initiated. That is, if a company follows SHRM, the activities of the Human Resource Department such as recruiting, development and rewarding personnel will mainly border on achieving the strategic goals of the organization. In short, the HRD should function in effect to produce the best workers, who could produce the best results for the organization. So, this concept of SHRM could produce optimum results for the organization like Galactic Enterprises Group particularly Galactic Office Furniture (GOF) and the employees working in it.

Jetblue airways corporation Research Paper Example | Topics and Well Written Essays - 1500 words

Jetblue airways corpo balancen - search Paper ExampleThe company core values are commitment to safety of its customers and the crewmembers, ensures respect amid the passengers and crew members, achieving passion this is by striving to meet the needs of passengers and the crew members and integrity this is by reality demonstration mutual trust and commitment to JetBlue improvement. The company is ranked tenth in the United States flight path by traffic. The company top management is made up of CEO ( David Bager), Rusell Chew and President &COO, antique Financial Officer, Executive VP and CAO( Edward Barnes), head of legal department and Ex. VP of corporate affairs( James Hnat), Sr VP of customer services(Rob Maruster). Problems/ strategic issues Labor unions contract has been the major complication that the airlines are facing. The labor unions objective is maximizing the welfare of the members thence they end up taking a long period of time negotiating for better remuneration o f the members. If the results of the negotiation are below the expectation of the labor unions the labor union officials may result in requesting their members to appointment in industrial action The cost of force out and consumption has been rising annually this has been due to append number of flights and increased oil prices. The level of obesity as also contributed to the high cost of fuel and consumption. ... A chart showing increase in price per gallon A table illustrating increase consumption of fuel as at 31st December 2008 2007 2006 Number of gallons consumed 453000000 444000000 377000000 Total cost of natural gas $1352000000 $929000000 $752000000 Terrorism has been a concern in air security in the United States the congress has interpreted charge for airlines security.in November 2002 the transportation security administration (TSA) took charge of all the airports. The (TSA) installed detectors of explosives in the airports. Almost all airlines global experience delay s in their flights, for one reason or the other. Some of reasons attributed to the delay include, airport congestion, flight maintenance, unwholesome weather conditions, unsafe environment and emergencies on the tarmac. Financial analysis of the company Analysis of the company pecuniary statement is essential in order to ascertain the financial soundness of the company. Under this section we exit carry out a ratio analysis in order to analysis the financial health of JetBlue Airways Corporation. Profitability analysis Profitability analysis assist in determining whether the firm has the ability of generating meshwork on the funds invested. The consummate(a) profit margin for the company in April 2009 was 26.18%. This is an indication of the firm returns on costs, as compared to the industry it shows that the firm sales have the highest capability in the industry of generating sales, since the industry gross margin is 22%. Liquidity analysis The company has quick ratio of 0.82 while the recommend ratio is 11, therefore, this figure is shows that the company can be able to meet its current obligations as the generate due. This led the