Media Power and Media Bias Essay - 995 Words

The powerful media barons have always altered broadcasts to achieve their personal or corporate agenda. What purpose does the media serve now? Measuring Bias on Television by Barrie Gunter has elaborated on the idea that news was originally set up to act as a national tool to stir thoughts. But is it? No! Is the media even enlightening the public now? After careful speculation of mass media and the communication world, I am under the impression that broadcasts have been used to entertain, frighten and cause controversy as a means to keep people watching. First off, the media serves as an authoritative power. It strikes the public as informative, knowledgeable and some may even go as far to say that to audiences, the media is omniscient.†¦show more content†¦Consequently, although the media does hold a strong power over public ears and eyes, there is a higher power in which the media assists. In terms of interests that the media serves, Kallen’s At Issue: Media Bias in troduces a term that’s new and also striking to me. Not only is the public concerned with the political, economic and religious aspects of the news, but At Issue: Media Bias also explains that audiences crave more â€Å"infotainment†. Infotainment is engaging to viewers/listeners because it often deals with sex scandals, murders, celebrities, etc. â€Å"In a world where people are surrounded by innumerable media options†¦ sex and violence are proven attention getters† (Kallen, McChesney 34). McChesney seems disheartened and disappointed when he says that political coverage in American media is â€Å"empty and meaningless†. The tough questions on important issues, such as the War on Terror, are being ignored and there is less and less of political coverage these days (McChesney 55). In opposition to this idea, David Niven’s novel, Tilt? The Search for Media Bias, claims that the â€Å"media becomes even more important in times of crises† (Niven 129), suggesting that viewers are still interested in current events and worldly happenings, such as September 11, 2001 or political elections. Another important thing to consider when it comes to the media is fairness, objectivity and bias. There is a fine line betweenShow MoreRelatedMedia Bias Law And Legal Definition976 Words   |  4 Pages This first venture into media did not end well: the authors ran afoul of the ruling government and it was shut down a stunningly short four days later. It was not until the end of the 18th century that newspapers became fully established as the source of news in the country (Early American Newspapering, 2003). However, it was not until the 1920’s that the idea of objectivity was applied to journalism in response to â€Å"growing recognition that journalists were full of bias† (The Lost Meaning of ‘Objectivity’Read More media Essay examples1407 Words   |  6 Pages The ‘media’ as a whole plays a major part in one’s life. Media messages can be presented in many ways from reading newspapers to watching news on television from the comfort of your own home. However, the most important factors are how the news is retrieved and portrayed by an individual or a group of individuals as each individual has the right to accept what they believe not what they are manipulated to believe or to accept. There are various issues that can be looked at to conclude whether orRead MoreAnalysis Of Donald Trump Won The 2016 U.s. President s Election1450 Words   |  6 Pagescitizens vote to exit the European Union successfully, the major news media there foretell this event correctly while opposite claims are still remarkable. For example, according to Fortune’s report, it is unbelievable that most mainstream media got the wrong election’s prediction because they simply couldn’t trust most people would choose Trump (Ingram, 2016). Additionally, before the event of â€Å"Brexit†, many major British news media including BBC, ITV and the Sky all had predicted that the exit wouldRead MoreThe 8 Violations Of Media Objectivity Essay1051 Words   |  5 PagesThe 8 Violations of Media Objectivity 1. Misleading definitions: Prejudicing readers through language. Language is too often used to promote an agenda. The media must exercise caution when consciously choosing to adopt (or avoid) certain terms, proper nouns, or foreign words. George Orwell articulated the potential problems: â€Å"But if thought corrupts language, language can also corrupt thought.† 2. Imbalanced reporting: Distorting news through disproportionate coverage. Journalism distorts news throughRead MoreMedia Bias And The Civil Rights Era1286 Words   |  6 PagesMedia bias is a topic that has been in great focus of many political leaders over the past few presidential elections. However, what many people fail to see is that media bias has been around since the beginning of major news companies. Most Americans do not know what media bias is or how to identify it. That stated many people have noticed that most news stations are biased towards one religion, political party or even gender. This has been like this for decades however has become much more prominentRead MoreMedia Bias And The Media1365 Words   |  6 PagesMedia Bias In today’s society, remaining connected and knowledgeable of current events and the newest trends is vital to staying ahead in business, education, and social standing. This information is supplied to everyone through the internet, newspapers, television, and radio. One can tune into stations such as CNN, NBC, Fox News, Al-Jazeera, and many others (â€Å"SQs of Media Outlets†). In order to meet the needs of viewers, readers, and listeners, the ideal media system would contain accurate, quickRead MoreThe Values Of The Textbook1158 Words   |  5 PagesThe Values of the Textbook Description: What media outlets do Why they do it What they should do 1 Worry about file swappers illegally downloading songs (p.72) Sales decrease for recording labels (p.72) Use internet to post music/videos to gain larger audience at less of a cost (p.72) 2 Homogenized radio industry (p.108) Saves money (p.108) Let there be interaction between Deejays and the audience. Live vs. voice tracking (p.108) 3 Introduced VOD-DVRs, iPods, Netflix (p.155) Enables customersRead MoreMedia Bias Essay1173 Words   |  5 PagesIs the Media Bias? One problem that plagues us every day without us even realizing is media bias. We see it in the news, our favorite sitcoms and even in the newspapers. Yet, we really dont recognize it when we hear or see it. Media bias is evident in every aspect of the media. The problem is that we dont recognize it when its in our faces. Are the impressions that we form about individuals a product of the media? In my opinion, the media plays an important and powerful part in some of our livesRead MoreElections, Campaigns, and Politics619 Words   |  3 Pagesand the media plays a significant role on informing the public on elections and campaigns and politics; although, the public is in constant need of new information from the media, there is an underlying distrust in the American population on the media for false campaigning covered and which can be perceived as media bias. There are countless of misconceptions on how the government can and does influence the media and equally how the influence media has on the government. Moreover, the media aids inRead MoreMedia Bias on Women’s Issues700 Words   |  3 PagesMedia Bias on Women’s Issues Detecting bias in news media is a challenge that every person who watches, reads, or listens to the news should accept. Subtle changes in the details of a story can change the entire focus of an event and affect all members of the audience. Applying the gender-based critique analysis process to the media coverage of the 2004 March for Women’s Lives in Washington, D.C. provides an excellent exercise in identifying news bias. The article, â€Å"Muting the Women’s March: Media